Time stamped show notes:
[0:43] Why Lynn came out to San Diego
[1:58] Starting at dog beds
[3:36] Being an entrepreneur without being INTO entrepreneur
[4:46] Falling into entrepreneurship
[6:00] Urban Sitter?
[6:40] Finding the right way to be an urban sitter
[8:26] Building a team around your weaknesses
[10:03] The right playbook gets you the right scale
[11:11] Her system with finding the right niche in New York and Brooklyn
[12:24] Traffic breakdown
[12:52] Organic traffic
[15:11] Linking sitters
[16:10] Leads
[16:50] Pages of the Perkins Playbook
[17:50] Scaling marketing costs
[18:48] Decisive action
[19:34] To be a CEO you need to get rid of your ego
[20:36] You need some reserves in case things get rougher
[22:08] Growing beyond 60 cities
[24:11] Expanding your business in all aspects
[25:56] What could disrupt the babysitter industry?
[26:34] Using complex algorithms in the matching software
[28:10] Inspirational women
[29:23] More entrepreneurial women
[30:40] Open to criticism
[32:00] Feedback is simply a way to improve
[33:28] Ask for help
[36:00] Take action so you can help others
3 Main Points:
- Lynn Perkins fell into the entrepreneurial world and learned as she went
- A good CEO kicks their ego to the curb and allows themselves to be coached
- Inspirational women in the entrepreneurial world
Resources Mentioned:
Lynn at Urbansitter dot com
Last Question:
Companies to make this childcare urgent