Time stamped show notes:
[02:17] Matt introducing himself
[02:54] Since childhood he has loved being comedian.
[03:29] Matt is now working with entrepreneurs, businesses, and teaching people.
[06:24] Matt sharing the science (demographic of the audience, variables etc.) behind creating brand
[10:07] Expanding skill sets and finding ways to stand out
[10:05] Humor is a viable commodity in business. People have to remember you.
[13:54] Matt has used humor since he was 6 years old to get what he wants in life.
[14:06] Matt sharing experiences in schools when he was a kid
[14:49] Theories on why people laugh: out of superiority or commonality
[17:18] Key element in comedy: exaggeration
[19:26] Standup Comedy Formula: Set up, describe the situation, tag line
[26:46] Mining and putting together material
[29:42] People are looking to know businesses' points of view.
[30:06] Look for stories in your life to connect with your audience as you're looking for commonality
[39:40] Launching the business, you are the brand
[47:02] Matt shares things to do in preparation for speaking engagement
[51:10] How to support
Three key points:
- Applying comedy and science to create the brand of your business
- Expanding your skill sets and finding ways to stand out
- Talk about stories that happened to you. There should be basis and truth to connect with your audience.