Time stamped show notes:
[00:18] Introduction to Hawk Mikado
[01:52] The key thing that made him realize he was going to be an expert on funnels
[9:41] What he's doing to achieve billionaire status
[13:42] One of the main goals of the magazine is to help people learn what is working in the market
[18:39] Find someone who sells something different, at the same price point and copy their funnel.
[19:02] Buy the thing and give back to the person you took the funnel from
[22:51] (1) Before you sell or design anything, set up a simple landing page that is a title, your promise and an opt in (“register to receive this”)
[24:14] Bots are the highest engaged tool in the market right now
[24:54] Deliver drip content that delivers content to their Facebook instead of email
[25:05] Email is a great tool, but people receive too much of it.
[25:34] (2) Send them to an opt in page or Facebook messenger to download.
[25:54] (3) Free plus shipping. If you don't have a free plus shipping do a standard liquidating offer.
[27:39] (4) micro continuity- something you can offer in a monthly basis
[28:30] (5) webinar – you don't have to give your webinar for free, you can charge for it, but you need to deliver more value
[28:56] (6) Bootcamp or master class
[29:43] (7) Application – high ticket
[30:00] You can use 1-7 if you have physical products
[32:08] Funnel – the process you want people to follow to achieve something
[32:54] 3 step funnel – (1) call to action, (2) confirmation and (3) upsell
[37:53] Key things in business: Impact, income, innovation and excellence.
[40:04] He loves politics because it gives people the opportunity to create the change they want.
Three key points:
- Find someone who sells something different, at the same price point and copy their funnel.
- Before you sell or design anything, set up a simple landing page that is a title, your promise and an opt in
- 3 step funnel – (1) call to action, (2) confirmation and (3) upsell
Vote for him if you believe in the policies he's trying to bring to LA. Also, share with him what it is you're looking more support with (in general).