Time stamped show notes:
[00:18] Introduction to Hawk Mikado
[01:52] The key thing that made him realize he was going to be an expert on funnels
[9:41] What he’s doing to achieve billionaire status
[13:42] One of the main goals of the magazine is to help people learn what is working in the market
[18:39] Find someone who sells something different, at the same price point and copy their funnel.
[19:02] Buy the thing and give back to the person you took the funnel from
[22:51] (1) Before you sell or design anything, set up a simple landing page that is a title, your promise and an opt in (“register to receive this”)
[24:14] Bots are the highest engaged tool in the market right now
[24:54] Deliver drip content that delivers content to their Facebook instead of email
[25:05] Email is a great tool, but people receive too much of it.
[25:34] (2) Send them to an opt in page or Facebook messenger to download.
[25:54] (3) Free plus shipping. If you don’t have a free plus shipping do a standard liquidating offer.
[27:39] (4) micro continuity- something you can offer in a monthly basis
[28:30] (5) webinar – you don’t have to give your webinar for free, you can charge for it, but you need to deliver more value
[28:56] (6) Bootcamp or master class
[29:43] (7) Application – high ticket
[30:00] You can use 1-7 if you have physical products
[32:08] Funnel – the process you want people to follow to achieve something
[32:54] 3 step funnel – (1) call to action, (2) confirmation and (3) upsell
[37:53] Key things in business: Impact, income, innovation and excellence.
[40:04] He loves politics because it gives people the opportunity to create the change they want.
Three key points:
- Find someone who sells something different, at the same price point and copy their funnel.
- Before you sell or design anything, set up a simple landing page that is a title, your promise and an opt in
- 3 step funnel – (1) call to action, (2) confirmation and (3) upsell
Resources mentioned:
[none]
Last question:
Vote for him if you believe in the policies he's trying to bring to LA. Also, share with him what it is you're looking more support with (in general).
