Time stamped show notes:
[00:20] Introduction to Brad Costanzo
[1:37] What entrepreneurs are up against? Marketing trends
[2:13] Access and influence are hinges on the doors of opportunities
[2:41] We live in a time that we have more access to information, resources, etc.
[5:44] Lowest hanging fruit opportunities to get into today
[5:53] Messenger bots
[7:01] Marketing by trickery doesn't work any more
[8:01] Messenger bots replaced computers
[8:55] Clarity trumps creativiy
[9:03] 3 questions: Who are you? What can I do on your webpage? Why should I do it?
[9:42] Best marketers are the most empathetic people
[10:08] Magnified messaging
[11:39] “Entrepreneurs create before they consume and create more than they consume.”
[15:05] When people get their mind right everything falls into place
[15:26] Hustle works but has a limit. Flow works better over time.
[17:20] You can be successful doing things you're good at but don't love
[19:40] Wealth creation journey not A to B.
[20:58] “Access” is much deeper. What is access?
[21:33] You can own them [access: capital, ideas, etc.], rent them, borrow them.
[22:40] Economy is changing from owning economy to access based economy
[24:27] Return on his podcast is access to influence not direct revenue
[29:47] To create relationships with “big people” add value without expecting something in return.
[33:05] Anybody can be entrepreneurial
[37:13] Counterintuitive statements can make people interested
[39:25] Assemble a case for your probable success
[40:55] You need a delusion that you will make it, but you also need evidence
[41:53] Life tends to support people in balance
[42:47] Delusions of grandeur are not a plan. You need a plan to succeed.
[44:12] Why build a business when you can buy a business that's already running
[45:44] Creators and stars have the creativity/artist in them
[47:06] Best dealmakers in his opinion. Best mentors he's had
[49:37] A good dealmaker loves conflict
[57:37] How to contact Brad: firstname.lastname@example.org
Three key points:
- Access and influence are hinges on the doors of opportunities
- To create relationships with “big people” add value without expecting something in return.
- You need a delusion that you will make it, but you also need evidence
Wealth Dynamics – Roger Hamilton
Clarity.Fm – https://clarity.fm/
The Making of a Blockbuster – Wayne Huizenga book