18. Bacon Wrapped Marbles: Brad Costanzo Talks Marketing, Mission and Working with Jesse Itzler

Time stamped show notes:

[00:20] Introduction to Brad Costanzo

[1:37] What entrepreneurs are up against? Marketing trends

[2:13] Access and influence are hinges on the doors of opportunities

[2:41] We live in a time that we have more access to information, resources, etc.

[5:44] Lowest hanging fruit opportunities to get into today

[5:53] Messenger bots

[7:01] Marketing by trickery doesn't work any more

[8:01] Messenger bots replaced computers

[8:55] Clarity trumps creativiy

[9:03] 3 questions: Who are you? What can I do on your webpage? Why should I do it?

[9:42] Best marketers are the most empathetic people

[10:08] Magnified messaging

[11:39] “Entrepreneurs create before they consume and create more than they consume.”

[15:05] When people get their mind right everything falls into place

[15:26] Hustle works but has a limit. Flow works better over time.

[17:20] You can be successful doing things you're good at but don't love

[19:40] Wealth creation journey not A to B.

[20:58] “Access” is much deeper. What is access?

[21:33] You can own them [access: capital, ideas, etc.], rent them, borrow them.

[22:40] Economy is changing from owning economy to access based economy

[24:27] Return on his podcast is access to influence not direct revenue

[29:47] To create relationships with “big people” add value without expecting something in return.

[33:05] Anybody can be entrepreneurial

[37:13] Counterintuitive statements can make people interested

[39:25] Assemble a case for your probable success

[40:55] You need a delusion that you will make it, but you also need evidence

[41:53] Life tends to support people in balance

[42:47] Delusions of grandeur are not a plan. You need a plan to succeed.

[44:12] Why build a business when you can buy a business that's already running

[45:44] Creators and stars have the creativity/artist in them

[47:06] Best dealmakers in his opinion. Best mentors he's had

[49:37] A good dealmaker loves conflict

Three key points:

Access and influence are hinges on the doors of opportunities
To create relationships with “big people” add value without expecting something in return.
You need a delusion that you will make it, but you also need evidence

Resources mentioned:

Wealth Dynamics – Roger Hamilton

The Making of a Blockbuster – Wayne Huizenga book