What do you think is more important to sell a product? Your success or your failure?
Your success will show your product is able to help them of course. BUT your failures help them know it can help them.
Trevor Crane and Brad Hart are here to help us balance broadcasting our weaknesses and presenting our successes to prove our product's salt. Listen to see how your vulnerability can be one of your greatest sources of revenue!
Overcoming Obstacles and Turning Your Life Around Through Influence with Trevor Crane
Time stamped show notes:
[00:05] Introduction to Trevor Crane
[04:13] For people to have an emotional connection to you they need to know about your failures.
[04:33] What led him to where he is today
[05:54] He’s lost everything twice..
[06:18] Took him over 20 years to write his first book.
[06:30] He’s scared to do things but he’ll act in spite of it.
[06:42] His successes have come on the back of challenging circumstances.
[08:39] Today’s marketplace rewards authenticity, vulnerability, integrity and credibility more than any time before.
[14:37] As much as he owns Tony’s books he’s never read them.
[18:09] One of the most lucrative things you can do with a book is give it away. The worst thing you can do with your book is sell it.
[19:26] The book is bait. It’s the beginning, not the end.
[32:20] The best time to put your book out is right now.
[32:28] Need to have a shift of priorities
[32:44] (1) He tells a story so that people know it’s possible. (2) Then he throws himself under the bus and shares about his challenges. (3) You need to get some help.
[40:56] He asks people about salespeople. People always reply in a negative way.
[42:14] Sales is one of the greatest forms of love you can give another human.
[46:54] Influence is a tool. What’s important is how you use the tool.
Three key points:
- Today’s marketplace rewards authenticity, vulnerability, integrity and credibility more than any time before.
- The book is bait. It’s the beginning, not the end.
- (1) He tells a story so that people know it’s possible. (2) Then he throws himself under the bus and shares about his challenges. (3) You need to get some help.
- Unshakeable: Your Financial Freedom Playbook
- MONEY Master the Game: 7 Simple Steps to Financial Freedom
Trevor Crane’s book (free): www.trevorcrane.biz
Write your book. Get his free to books. He wants to connect with you (follow each other on social media) Leave a review on Amazon if you like his stuff. if you don't, send him a private message.