Time stamped show notes:
Jack is celebrating finally having a website, having business cards, and being clearer on what he's doing and who he wants to serve. He is a nutritionist and health coach. He works with people who have problematic relationships with food.
01:18 How do I get clients without spending too much money? I'm completely virtual. I want to stay virtual. He's been on page one on Google, but didn't get too many clients from that.
01:46 Question: Do you already have a sales page/purchase page up? Do you have a presentation to educate people on what they would be buying?
01:57 No. I was focusing more on calls. It's a package service and I want to be sure it's a good fit.
02:16 Question: What social media platform do you use most right now?
02:18 Mostly Instagram, but I'm on all of them.
02:22 Question: Where do you feel like your clientele hangs out?
02:25 I don't know yet. Instagram seems promising.
02:36 Question: Who have you worked with so far?
02:41 Just a few trial clients.
02:59 Question: Have you considered podcasts? Being invited on as a guest?
03:12 No, not yet.
03:25 Suggestion: The biggest magnet I've found are happy clients, happy case studies. Don't worry yet about the platform. Ask yourself, how can I quickly get success stories from the people I already know?
04:29 Suggestion: Referrals referrals referrals.
05:01 Suggestion: The truth is, you can get clients on any platform. Don't get stuck offering free work. Offer paid sessions, if they balk, then entice them with discounts in return for X ,Y and Z. Free is a last resort, to figure out why something isn't working.
05:58 Suggestion: My parents have issues with food. They would never say it. But their doctors have told them to change, or they'll have problems. Could you partner with doctors?
07:06 Suggestion: Try Overeaters Anonymous for speaking opportunities.
08:22 Suggestion: Check out Eve. Try health conferences.
Three Key Points:
- Seek out speaking opportunities, conferences
- Referrals referrals referrals
- Partner with professionals
