≡ Menu
Make More Marbles

How Sean Kim Changed the Way We Learn a Language Using This Simple Business Model

Sean Kim is the CEO and Founder of Rype, one of the world’s leading language learning platforms online. He’s also the host of The Sean Kim Show, where he interviews NYTimes Bestselling Authors to World-Class Entrepreneurs. Check out his blog on thegrowthlist.com.

Listen in to learn the best way to learn a language and succeed!

How Sean Kim Changed the Way We Learn a Language Using This Simple Business Model

Time stamped show notes:

[01:02] Sean grew up as an immigrant. Born in Korea and came to Canada when was about 7 years old. He understands the loneliness that you feel when you are in place like a foreign country and you can’t communicate to anyone.

[01:26] Sean: Surrounding yourself with people who speak multiple languages and come from multiple cultures is the key to break down barriers in world today.  

[06:19] Sean talked about how they started. They early days were just grinding it out in the first year and a half. They started with a blog. Before they came up with the idea, they knew they wanted to be in the language space because of the open market.

[08:15] They didn’t have capital or an angel investor. It was 100% customer funded. They really had to hustle and push out value, and it eventually paid off for them.

[10:28] Sean: Knowledge definitely not a problem. It’s simply a lack of discipline, focus, and guidance to fall on a path that is oftentimes going to be a little bit longer than you originally thought.

[12:44] Brad: If you have an engine that's fueled by money, the more money you put in here, the more money that comes out over here.

[20:53] Seans’ journey and failures: Biggest thing that people can relate to, when he started first business they raised  capital and last year in university. He dropped out to full time on the business.

[23:51] He was also rejected from US Border after first fulling his business, get a job in New York where he was denied a visa and sent home.  

[24:11] In Toronto, about month and half, he was homeless. Lived in hostel for first week and slept on a friend’s couch.

[24:27] His original goal in Argentina was just to stay there for three months and go back to Toronto.

[25:36] The idea of Rype started when he was working, and he was making decent money in Colombia. He realized that he has been on this trip 8 months and did not know Spanish.

[25:41] This is where the idea to help busy people learn effectively in an affordable way came through.

[27:45] Eventually they started creating 4 figures a month, then 5 figures a month, and just started growing and growing from there.

[28:17] Biggest challenges along the way being a one man team.

[32:50] What’s next for Sean: The vision and mission is to continue to grow. The high level of mission is help people that are busy, that are impacting world improve. Next move is shifting into a  different industry. Initially they want to help people with languages, but eventually they are going to help people learn faster by reading books faster, optimize health, mental mindsets.

Three key points:

  1. Communication is everything; break the barriers.
  2. Start with a low price model and a good product to get mass audience.
  3. Create your own path and idea.