Sam Parr got 5ook subscribers to a news-based product with practically no newsroom experience and one writer. He learned how to out-step the big news brands by using the skills and resources at his disposal and targeting the appropriate audiences.
Your company might not be in a news niche, but if you're trying to outdo a company with more resources and capital than yours, Sam can help. Listen in and see how your business can get a leg up on the competition.
How I Got 500k Subscribers in 2 Years: Build Your Very Own Pirate Ship and Buy CNN with Sam Parr
Time Stamped Show Notes
[00:47] Introduction to two twelve
[01:38 ] Question: Tell us about your hero's journey and where you are at.
[02:03] Background of Sam Parr
[03:20] Introduction to Air Bed and Breakfast
[05:05] Sam Parr introduces the company “The Hustle” that he started and where it is now.
[06:35] We grew up fast by creating a great community and by creating contact.
[08:50] They are hooked because of our mission.
[09:20] Our ambassador group has a lot of really high-quality people.
[11:47] Its okay not to know, and I'll figure it out along the way.
[14:30] So what we do really well is that we find information the we believe is useful to our users and make it incredibly engaging by being really good writers.
[16:16] I believe, as of now, breaking news is a bit of a commodity.
[19:02] We are trying to target H.E.N.R.Y.s ( High Earners Not Rich Yet).
[21:24] We are polarizing in that we take stances on things.
[21:38] We are kind of outsiders. I feel like we are outsiders in many aspects.
[22:58] I'm not going to read that, but I'll read something because I believe that it is valuable.
[23:08] Understanding how to manipulate people–in a good way or a bad way–to influence people to do what you want them to do is the most important skill set you can ever learn.
[24:58] That's the goal: to influence certain action.
[25:39] One thing that we have struggled with as a company as we've grown is selecting which products will help us grow and which ones sucked and which ones were amazing.
[26:15] I want to give people better information to make better decisions throughout their day.
[28:06] You have to have values to back up what you are actually doing in the world.
[28:43] And so the actions we are trying to influence there is for people to be suspicious about what they are consuming because it's crap.
[32:23] Asks–will a lot of these companies have affiliates?
[33:07] I believe that a media company will have multiple streams of revenue.
[33:44] The cool thing about media today is that there isn't that many politics.
[35:19] If you have a computer or a cell phone, you can reach a lot more people than alot of these media companies can.
[36:49] That took me a long time to learn. I was really intimidated for a while about what media meant.
[37:23] Just get really good at telling your story and you'll stick out big time. I think that far too many people don't look at what they are trying to do as a skill set, and you have to get better at your craft.
[37:45] What are some of the ways we can support you?
[37:56] If you want to help us spread the word, that'd be great. Become an ambassador and sign up for the Hostile.
[38:23] One of the things I learned early on is that starting something and growing something requires entirely different skill sets.
Three key points
- You have to have the correct people to build and grow a company.
- Understanding how to manipulate people (ethically!) can be very useful.
- Get yourself out there and get in contact with people who can help you grow.