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Machinima, Minecraft, and Beyond: Tapping into the Influencer Economy to Make a Billion Dollar Brand with Ryan Williams

Ryan Williams is a media strategist, international speaker and author of The Influencer Economy: How to Launch Your Idea, Share it with the World, and Thrive in the Digital Age.

Ryan is a former stand-up comedian and currently hosts Stories From the Influencer Economy Podcast on iTunes, where he interviews influencers about startups, launching ideas and mental health.

Listen in to learn more about tapping into the influencer economy!

Machinima, Minecraft, and Beyond: Tapping into the Influencer Economy to Make a Billion Dollar Brand with Ryan Williams

Time stamped show notes:

[01:52] Brad’s introduction to Ryan Williams

[02:35] Ryan’s background is in marketing and business development

[02:56] First marketing person to be hired by Machinima

[02:55] Past success in launching products and brands

[04:42] Subsidiarity is the keyword.

[04:56] Share and collaborate to get your ideas seen.

[05:10] Collaboration is when you opt-in and someone actually buys what you’re selling.

[18:12] Let go of the pinnacle of success being created by society. Create your own great story.

[20:32] Ryan sharing a story about being laid off from work with Disney and how it became his breakthrough

[23:09] Suffering from depression

[26:05] Failures in comedy

[31:30] Image manicuring

[32:50] Working fewer hours and making more opportunity.

[32:53] It’s not about what you’re not doing; it’s about focusing on what you are best at.

[37:45] Podcasting

[42:30] MMM vision

[45:10] If podcasting is for you, just do it with all your heart and soul; don’t worry about the numbers.

[48:00] Webinars

Three key points:

  1. Get your ideas seen.
  2. Get the right influence.
  3. Create a great story of your own.

Resources mentioned:

  1. www.machinima.com
  2. Book: Making Ideas Happen by Scott Belsky
  3. www.influencereconomy/marbles.com