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Make More Marbles

Time stamped show notes:

Russell is a teacher and a healer. He works in digital media and technology. He feels called to help people who struggle with suicidal thoughts. He's grateful for new connections.

02:41 Challenge: Launching a new company and open to investment opportunities.

02:46 What's the result you get for your clients?

02:52 It's a disruptor for Tinder and Bumble; it's a more conscious paradigm.

03:08 Question: What's the exact challenge? In a few words.

03:12 New clientele, right away.

03:34 Question: What's your favorite job? What exactly could you get a client for tomorrow?

03:44 Innovative tech startup. Anything that needs human-machine interaction. Any UX interface that I could improve.

04:22 Question: Where can people check out your work?

04:23 Digitalhyperspace.com also russelwells.online is my personal hub.

04:56 Question: Are you on Upwork and everything?

04:56 Yes.

04:59 Question: What's been your experience with Upwork?

Had a lead on a client, but then I had to move, and lost it.

05:11 Question: Can you advertise on Upwork?

05:13 I've tried a few things. If someone is open to reflecting that stuff for me, I'd appreciate it.

05:34 Suggestion: I get a lot of side jobs through Craigslist. It's $5/month. Include all the relevant tags.

Two Key Points:

  1. Don’t underestimate Craigslist
  2. Network network network

Time stamped show notes:

Holly is grateful for accepting a new position that she feels great about, that allowed her to drop two jobs she was only so-so about. She works for a start-up.

00:55 Challenge: What are some good resources for someone who doesn't have experience with start-ups? How can I find people who've been in this position before, to be able to chat with them? 

01:30 Question: What's your role in the company?

01:31 Operations and accounting. I don't know where to look for a mentor in a similar company – small. 

01:49 Question: Is the start-up funded already?

01:49 Yes.

01:55 Question: Can they pay salaries? 

01:55 No, not yet. 

02:03 Question: So people are just working for equity right now?

02:03 No, just working part time. 

02:10 Question: What is the biggest challenge for the start-up itself right now? Marketing? Sales? Delivery? Mindset?

02:21 Sales, spreading the word. 

02:27 Question: So marketing and sales, start-up. Will the new people be working on commission? 

02:36 No, we're not looking to hire anyone. 

02:43 Suggestion: So for resources, Y-Combinator, 500 Start-Ups, Dave McClure. Erik Reese, Lean Start-Up, is a great book. 

02:52 Question: So your role is operations, you might be wearing other hats, but is that what you're being paid for mainly? 

03:06 We're organizing that right now. For now it's mostly me getting things ready to be scaled. 

03:29 Suggestion: Focus on building the systems they need to scale. So focus on other companies that have scaled. 

03:58 Suggestion: Talk to Matt Richie. Matt is in our group, he worked with Jay Brown. He helps grow companies, and he's starting a Mastermind around it. 

04:24 Suggestion: The book Extreme Ownership was recommended to me. 

04:41 Suggestion: Book: Traction. Great start-up, operational-based.

05:15 Question: Let's spread the word. What is the word that you're spreading? What is your target avatar right now? What are you leading them to? What's the offer?

05:26 It's CBD creme; face products, sleep spray, higher level cosmetics. It's called Culture For Good. 

05:45 Suggestion: First rule of marketing, always be marketing.

05:51 Suggestion: Talk with Cece Bodela? She markets direct sales CBD for a living. 

06:20 Suggestion: Chris from Alexinol? 

Three Key Points:

  1. Books for start-ups: Extreme Ownership and Traction
  2. Network; leverage the groups you’re in.
  3. Don’t be tempted to put on too many hats; define your role early.

Time stamped show notes:

Kurstin gives Master Classes to teach women to fully embody the strong and sensual as a huntress rather than figure out the masculine/feminine. 

02:08 Challenge: I want to grow the program to a two-day emersion, but I don't have a budget to market it or promote it. I want to utilize those who've just done it, to grow it in an underground way rather than throwing it into a bunch of ads.  

02:46 Question: Why do you want that? 

02:48 It's more authentic to me. I'm not really into getting an email list and blasting it to people. 

03:07 Question: Have you done either Landmark or Ella? Landmark is awesome at getting your friends to enroll. It's been effective and I don't think they spend any money on paid advertising. They're a massive, multi-billion dollar, all over the world company. Maybe copy some of their model. 

03:35 Question: What's your target? How many people would you like to have at your immersion program?

03:41 15 max.

03:43 That's easy! Didn't you say you already had people who couldn't come? 

04:05 It's a higher dollar amount. And it's something that I've actually never facilitated myself. It scares the shit out of me asking people to pay that much money. $700 early bird, then $900 after a certain date.

04:23 That's cheap! You're good.

04:33 Question: Do you believe the value?

04:33 Yes.

04:36 Question: Why would you question it? 

04:39 I don't want to have to convince people to come.

04:47 Suggestion: Your biggest blocks are asking for money, and asking for support. You're giving people value. It's about the flow of giving and receiving. You're actually stealing from them the opportunity to pay for their transformation and invest in themselves, because you're not fully receiving what you should be. You need to work on that! If you don't show up for them, they won't feel the full value of it. 

05:34 Keep telling yourself, progress over perfection. Each time you think it needs to be perfect, you'll just get in your own way. 

05:52 Work on the belief that you're worth it, and the program is worth it. 

06:06 Question: What is the impact of them not coming? They have $900 extra dollars in their bank account, but what are they missing out on by having $900 instead of working with you? 

06:26 Money is only useful in its utility.

06:29 They're missing out on embodying what it is to be a woman. Navigating what society is telling women to do or be and standing in their own power.

07:08 Suggestion: Use that as a first layer. Then keep repeating that question until you get five layers deep, of what is it costing them to not have that, and what is it costing them to not have that. Approach it from both ways; why do they need this? What is the impact of them not having this? Five layers deep.

07:45 Suggestion: Ask the people who have already gone through your initial program, who else can benefit from this? What were the benefits that you received, who do you know who could also benefit from it? Don't be ashamed to ask for referrals. 

08:28 Suggestion: Set up referral systems. Testimonials; video. Give them a structure. Use referral incentives. 

Three Key Points: 

  1. Keep telling yourself, progress over perfection. Each time you think it needs to be perfect, you'll just get in your own way. 
  2. Leverage testimonials
  3. Question: What is the impact of them not coming? They have $900 extra dollars in their bank account, but what are they missing out on by having $900 instead of working with you? 

Time stamped show notes:

Kylie is the creator of Juicy Transformations. She helps entrepreneurs who have anxiety, overwhelm, exhaustion, loneliness, etc, come back to life. She's celebrating overcoming challenge with ease. And, it's her birthday.

01:48 Putting on a retreat called Alive, for successful entrepreneurs to come into their bodies, so they can come alive. Was going to be the end of June, but the dates booked out, so now it's in July. Things keep changing, and it feels weird. I'm looking for feedback – I feel like my footing is unclear. In my personal life, I rock the unknown. I haven't mastered it in business yet. 

03:07 It's that you can recognize what you need help with. 

03:17 Question: Do you feel off balance? Do you feel out of alignment? Do you feel resistance? 

03:27 I usually just know. Something says, “Go do this.” So I do and it's fucking awesome. 

03:56 Question: So are there no messages at all? Is it just quiet? Is it different?

04:02 It's quiet. Could be a growth/openness phase, but it feels really quiet. 

04:09 Question: So why is there a push to fill anything? 

04:13 There's a deposit on the place in Idyllwild. Nobody's paid yet. I have someone coming tonight to join in and give me money. They're flexible. I have an assistant coming, who would love to have dates to confirm. 

04:42 Question: What do you need to get a “hell, yes!”? 

04:59 It just feels like a body-knowingness. 

05:01 Suggestion: Sometimes is buyer's remorse, where we sabotage so we can back of the thing we really want and not feel bad, but also not give ourselves the gift of what we really wanted. Or just sabotage in general, we deny ourselves the thing. 

05:43 I definitely question that. If I just have a thing, I can still move forward when my body is having a response. I'm questioning if there's something else that I'm supposed to do that would be higher than what I'd planned. 

06:18 It's not a no. It's not a yes. It's just, okay. 

06:26  Question: How clear are you on the experience?

06:28 100% clear. 

06:30 You felt it already happening?

06:32 Yes. Not with the dates, but with the people who will come, the results that they will have, the ripple effects. The date is not clear.

06:55 Where do you feel it in your body? 

06:57 Solar plexus, heart. And now that I'm talking about it, a little in my throat. 

07:04 Suggestion: Have you played with other dates? Or let go of the need it to be a certain way? 

07:16 No, I haven't let go. I'm obsessed with this place in Idyllwild. The thing with the dates is it seems like it's getting later and later. I'll eventually be travelling. Should I scrap it and work with one on one clients? No, I should focus on the retreat. 

07:50 Question: When you're making intuitive choices, do you only clear the space, surrender, open, and then allow what is to fill in? To make that intuitive choice? Or do you also explore muscle testing, binary choices, yes/no, this/that?

08:05 I do both. And I usually do the second piece only if the body-knowingness isn't first. What feels light? What feels heavy? I tune into what does it feel like if I don't do that? What does it feel like if I do do that? 

08:26 Suggestion: You're still reeling from a little shock to your system with the lease thing. If one thing goes wrong a bunch of momentum can get lost. Give it a day or two, then see how you feel. 

Three Key Points:

  1. Give it time.
  2. If you’ve trusted your intuition before, there’s no reason to stop now.
  3. Ask for help. 

Time stamped show notes:

Giovanna is the author of Let Me Break it Down for You. She's grateful for her Q&A experience at Eve. 

01:34 Challenge: What is the best social media platform for Lives. Does Facebook Lives every Wednesday, “Wellness Wednesday, Holistic Happy Hour.” How do I figure out which platform to focus most on? Which would be most effective? Which would be best for reaching a larger audience and which would be best for gaining a larger audience? 

02:51 Question: What do you use the most right now?

02:51 Facebook.

02:53 Question: How big is your following there? 

02:55 1500 friends. Nobody on my page. 

03:09 Question: What are you leading them to, ultimately. To buy the book? To watch more of you on stage? 

03:20 Half of the attendees last night bought the book. Some people bought multiple books. Good question; the goal is not about the book, but that seems to be a thing that will happen. How can I reach the most people so they can also see the value that I have? 

03:56 Question: So what's the end goal?

04:01 The end goal is to get this information to as many people as possible.

04:19 Suggestion: Facebook is a walled garden. It's hard to reach people. But if you're already making videos, there's no reason why you can't put them on YouTube and Facebook.

04:30 Question: Why aren't you interested in all three? 

04:34 From my experience, when you post from YouTube to Facebook, they block you.

04:39 Suggestion: You need to upload to both. 

04:45 Focus on all the platforms where your followers would be. So if they're on Instagram, you want to do that, too. 

05:13 Suggestion: It seem overwhelming to focus on all of the platforms. You want omni-channel distribution, because your audience is all over the place. Think of making content that you can leverage across different platforms. You don't want to just copy/paste the content to the different platforms. Pick something from the content, and rework it to work better with each platform. Say you do a video, for Instagram you choose a 30 second or one-minute clip from that video to drive to a YouTube channel. 

06:47 Suggestion: Do you know Liz Germain? She's the YouTube queen, and can help you get clear on a business model. 

07:10 Suggestion: If you want to focus on one to get started, Instagram is a good choice – it has the most traffic and attention right now. Try to get 10K followers, then you can access a direct purchase feature. 

07:34 Challenge 2 – I don't know how to get followers. 

08:03 Suggestion: Sunny Letter Dootsy (??) for Instagram. 

08:22 Suggestion: Interviews. 

Three Key Points:

  1. Tweak your content a little to leverage different social media platforms.
  2. If you want to focus on one platform, Instagram is a good choice.
  3. Ask the experts for help.

Time stamped show notes:

John is passionate about exploring how we relax and tune in to feel the presence of our greater self, how we celebrate the highs and embrace the lows of life, and how we tap into our creativity and imagination. He's thankful for family and friends. 


02:19 I'm a coach, but I'm looking for other hats to try on. What else can I do? 

02:29 Question: Are you asking how to start a mindfulness Mastermind? Are you looking for other group coaching models? 

02:37 Last week I introduced myself as a coach. But I don't need to be a coach. I can be a trainer, etc. I want to look for different models and titles. 

02:51 Question: Have you done market research to ask what resonates with people more? What does the person hiring you think? 

03:23 Have you asked those you've already helped how they would describe you? That's how I got thing – one of my clients said, “You're an intuitive strategist.” 

03:40 Question: Who are your ideal clients? Who do you like to work with the most? 

03:59 I'm familiar with the coaching model, but are there other ways to play? 

04:02 Suggestion: You can create your own! It's not about the title, it's about the offer. Let it unfold organically. Don't worry about putting a label on it until you've pinned down what it is you want to do. 

04:58 Question: How are you most comfortable teaching? When you're more comfortable it's going to land better. 

05:20 Tip: It's a work in progress, always. It's about what resonates with your people. Relate it more to the results your people want than what sounds cool for marketing. 

05:54 Suggestion: Drop the title of “coach” – that's not what you do. That doesn't mean that the coaching model won't work for you. 


Three Key points: 

  1. Don't get hung up on titles, focus on the work.
  2. Do what you're most comfortable with.
  3. It's always a work in progress.

Time stamped show notes:

Stacy has two businesses; an international online gardening business and a new one, adventures for entrepreneurs. The first event is a circus. 

01:01 Beta event will be May 3rd. 

01:43 Circus for Entrepreneurs is literally that: trampolines, trapeze, clowning, etc. Take big risks to get into the next level and more grounded in the body. 

02:01 Beta: I want stories. Footage from participants. 

02:34 Inviting ideal clients is complimentary, so people are kind of flakey. 

02:54 Challenge: Looking for ways to get more invitees, quickly. Going to Meetups, etc, but looking for more. Ideally coaches who have clients who'd be a great fit in the future. 

03:23 Question: How many people do you need? Have you shared this with influencer friends? 

03:31 12 to 20.  I haven't gone to influencer friends yet. 

03:44 Suggestion: Define your ideal client better. 

04:15 Risk isn't binary, this will help people take even bigger risks. 

04:26 Question: Are you open to people who are risk-averse? 

04:46 Suggestion: Using case studies from people who are already risk-takers isn't as sexy as helping some take their first big risk. Nich down: 35-45 menstrual women who jumps off something while she's bleeding. 

05:32 Question: What is the commitment? 1-day? And where?

05:37 Half-day, here in San Diego, close to downtown.

05:54 Suggestion: $150 deposit that you get back if you attend. 

06:15 Question: What pain are you moving them away from? What is their Point A?

06:29 First guess is that I've they've been building their business they're been experiencing success but they're always anxious for more success, faster. They'll talk themselves out of taking a big risk at the last second. 

06:50 Can you tie that to an opportunity cost? 

06:59 That's a good idea! 

07:10 Suggestion: Tie it to a dollar figure. IE, Circus led to X deal for me. 

07:42 That's already my story, my goal is now to get their stories. 

07:48 Question: Price point? 

07:51 Complimentary for the Beta run

08:12 Question: Do you have an event page?

08:17 CircusforEntrepreneurs.com

Three Key Points:

  1. Define your ideal client; then define their path.
  2. Tie your program to an opportunity cost.
  3. Keep leveling up your risk

Time stamped show notes:

LiJagger teaches women how to give their partners erotic massage. She's grateful for meeting with Tamara and John today. 

01:20 Challenge: Will start putting ads on Twitter (they're more sex-friendly). No experience with Twitter advertising. Does anybody have any tips? Rules for video? 

01:54 Question: Other than the fact that Twitter is more sex-friendly, is there a reason that you're choosing that over YouTube, LinkedIn, or Facebook? 

02:04 No. Facebook is not sex-friendly and will probably kick the ad off. YouTube, I'm not sure. 

02:15 Suggestion: Twitter is like a newsfeed, so you have to post 30-60 times a day to be relevant. Maybe look at YouTube, instead. 

02:53 Suggestion: Who knows Poopourri? They've taken a taboo and made it beautiful and funny. Analyze how they do what they do and translate that to erotic massage.

03:52 Suggestion: How-to stuff should be on YouTube. Harmon Brothers did Poopourri, unicorn squatty potty thing. The book is called Poop to Gold. 

04:13 Suggestion: Have you thought of Instagram? 

04:24 Cycle and Sex, embody period? They're women who are constantly talking about sex, in general, water births, etc. Sex With Emily, who has a podcast. Maybe partner with them? Joint venture with them. Instagram is super visual. Then you can segue into Instagram TV – you can shoot it horizontal and then put them on YouTube.

05:50 Suggestion: Make it either art or humor. 

05:55 Question: Do you already have success stories? Like from happy husbands?

06:13 No, not yet.

06:29 Suggestion: Quickly give the training to a few ladies in committed relationships, then interview the guys. Then just bleep out any “dirty” words. The bleeps are enticing. 

06:50 Question: Do you have the rest of the funnel already set up? 

06:59 Not yet. 

07:09 Suggestion: The medium is less important. Dial in on the funnel. Each moving part is either a gate or a brick wall. 

Three Key Points

  1. Create your funnel before you worry about an ad platform.
  2. Look at accounts on Instagram to learn how up turn sex into art or humor to get around censors.
  3. Testimonials from happy husbands/partners. 

Time stamped show notes:

Frank is the sales manager for the align virtual agency. He helps entrepreneurs who are making $50-100K per month. He's starting a small mastermind, which will grow into a large program, to help entrepreneurs who are secretly struggling with addiction to break free through high-performance sobriety. He's celebrating his new chapter as a Digital Nomad. 

01:20 Challenge: Helped people with digital marketing before, but with budgets of $10,000-$50,000. I don't have that right now. I need to discover as many different places as I can, where I can meet people who would be in my target market: successful entrepreneurs, executives, realtors, high level sales people, coaches/consultants. Anybody who is in the Abraham Hicks community – 40% of that room is high level alcoholics/addicts, who want to break free. 

02:54 Question: To be clear on your challenge, you're looking for people in the business who are struggling with addiction, but who are already successful. 

03:01 Either successful as entrepreneurs or enrollers. They make over $10K a month and despite financial success, that they thought would rid them of addictions, they're still stuck in addition. But by day, they're rockstars. On social media, their lives look phenomenal. 

03:26 Question: Does it matter it it's in person or online? 

03:27 I want it to be in person to enroll my first 8 people. The vision is a first cohort of 8, then 32 (4 groups of 8), then 160 (5 groups of 32). 

03:43 Question: What is your dream scenario of how you would approach them?

03:49 Just opening a conversation about life. Leverage my own story. By framing it like, “is there anybody that you know,” often leads people to admit their own struggles. 

04:20 Is it okay that there's alcohol in that scenario when you meet them? 

04:26 Suggestion: Abraham Hicks Meetup groups. There are two, East County and Central San Diego.

05:09 Suggestion: Realtors have mixers. Young Realtors Network meet every Friday. 

05:30 San Marcos Meetup Group – started as AA, but they also do Joe Despenda? 05:35 stuff. Joyful Co-creators, Lana Catz. 

06:06 Suggestion: Look at Eventbrite for networking events. SDEE, San Diego Entrepreneur E-something. 

06:48 Suggestion: Go to chambers of commerce in wealthy locations, like Carlsbad. Del Mar, La Joya, etc. 

Three Key Points:

  1. Leverage platforms like Meetup and Eventbrite to find places to network.
  2. Define your vision.
  3. Target your avatar's geography. 

Time stamped show notes:

Brad helps people built Mastermind groups to help entrepreneurs increase their income in less time. He can add 6 figures to a business in as little as 5-10 hours a month. He's been a part of 26 Masterminds, and has started 8 of his own. He's grateful for being able to live his mission. 

01:40 Challenge: My brain doesn't always feel like everything's great. 

02:03 Challenge: I always feel like I need to be doing more. Today I worked 6 hours, from 7 to 1, then I was annoyed with myself that I couldn't keep going. 

02:40 Asking for strategies to battle the thoughts, to put guard rails around what I need.

02:52 Question: What have you done, workwise.

02:59 Separated living and working spaces. Two desks, one for planning, one for execution. Taking more naps. Cutting out caffeine. 

03:50 I'm healthy. I'm not anxious about money. I'm in tune with my relationships. 

04:36 I've achieved everything I wanted to achieve, why aren't I fully embracing it? 

04:47 Question: What practices do you do to uncover what's in your subconscious mind? 

05:19 Paraliminals. Incantations. Clear intentions for the day. 

05:49 Being less hard on myself has been the biggest challenge. 

05:59 Suggestion: It sounds like you're good at programming yourself, but you said you always contain what's in your mind, and you put things into it. I didn't hear anything about you looking at what's already there. 

06:18 Yeah, I guess I just sit and notice as things come up. I don't know if I have a process where I sit in it. 

06:29 Suggestion: You use the word push as though there's something wrong and it's not actually an opportunity or gift. It's a perspective shift. 

06:43 Suggestion: Go into a room, turn off the lights, and embody the negativity. Just take a few hours one day. Go look at what's inside.

07:05 Suggestion: Pushing against the shadow doesn't work. We have to love the parts of ourselves that we want to reject – the insecure parts, the rejected parts. 

07:28 Yeah, my ego lashes out. 

07:37 Suggestion: Everything boils down to love and fear. Try to stop running from the fear and start loving the fear. 

07:58 Business is not scary to me anymore. What's scary is being vulnerable and emotional. I do that, but in a measured way. The words I choose are important, the feedback is important. 

Three Key Points:

  1. There's nothing to fix, just feelings to feel.
  2. Instead of trying to conquer fear, try loving your fear.
  3. Without trying to fix anything, take time to sit with your thoughts. Go look at what's inside.