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Make More Marbles

Time stamped show notes:

John is passionate about exploring how we relax and tune in to feel the presence of our greater self, how we celebrate the highs and embrace the lows of life, and how we tap into our creativity and imagination. He's thankful for family and friends. 

 

02:19 I'm a coach, but I'm looking for other hats to try on. What else can I do? 

02:29 Question: Are you asking how to start a mindfulness Mastermind? Are you looking for other group coaching models? 

02:37 Last week I introduced myself as a coach. But I don't need to be a coach. I can be a trainer, etc. I want to look for different models and titles. 

02:51 Question: Have you done market research to ask what resonates with people more? What does the person hiring you think? 

03:23 Have you asked those you've already helped how they would describe you? That's how I got thing – one of my clients said, “You're an intuitive strategist.” 

03:40 Question: Who are your ideal clients? Who do you like to work with the most? 

03:59 I'm familiar with the coaching model, but are there other ways to play? 

04:02 Suggestion: You can create your own! It's not about the title, it's about the offer. Let it unfold organically. Don't worry about putting a label on it until you've pinned down what it is you want to do. 

04:58 Question: How are you most comfortable teaching? When you're more comfortable it's going to land better. 

05:20 Tip: It's a work in progress, always. It's about what resonates with your people. Relate it more to the results your people want than what sounds cool for marketing. 

05:54 Suggestion: Drop the title of “coach” – that's not what you do. That doesn't mean that the coaching model won't work for you. 

 

Three Key points: 

  1. Don't get hung up on titles, focus on the work.
  2. Do what you're most comfortable with.
  3. It's always a work in progress.

Time stamped show notes:

Stacy has two businesses; an international online gardening business and a new one, adventures for entrepreneurs. The first event is a circus. 

01:01 Beta event will be May 3rd. 

01:43 Circus for Entrepreneurs is literally that: trampolines, trapeze, clowning, etc. Take big risks to get into the next level and more grounded in the body. 

02:01 Beta: I want stories. Footage from participants. 

02:34 Inviting ideal clients is complimentary, so people are kind of flakey. 

02:54 Challenge: Looking for ways to get more invitees, quickly. Going to Meetups, etc, but looking for more. Ideally coaches who have clients who'd be a great fit in the future. 

03:23 Question: How many people do you need? Have you shared this with influencer friends? 

03:31 12 to 20.  I haven't gone to influencer friends yet. 

03:44 Suggestion: Define your ideal client better. 

04:15 Risk isn't binary, this will help people take even bigger risks. 

04:26 Question: Are you open to people who are risk-averse? 

04:46 Suggestion: Using case studies from people who are already risk-takers isn't as sexy as helping some take their first big risk. Nich down: 35-45 menstrual women who jumps off something while she's bleeding. 

05:32 Question: What is the commitment? 1-day? And where?

05:37 Half-day, here in San Diego, close to downtown.

05:54 Suggestion: $150 deposit that you get back if you attend. 

06:15 Question: What pain are you moving them away from? What is their Point A?

06:29 First guess is that I've they've been building their business they're been experiencing success but they're always anxious for more success, faster. They'll talk themselves out of taking a big risk at the last second. 

06:50 Can you tie that to an opportunity cost? 

06:59 That's a good idea! 

07:10 Suggestion: Tie it to a dollar figure. IE, Circus led to X deal for me. 

07:42 That's already my story, my goal is now to get their stories. 

07:48 Question: Price point? 

07:51 Complimentary for the Beta run

08:12 Question: Do you have an event page?

08:17 CircusforEntrepreneurs.com

Three Key Points:

  1. Define your ideal client; then define their path.
  2. Tie your program to an opportunity cost.
  3. Keep leveling up your risk

Time stamped show notes:

LiJagger teaches women how to give their partners erotic massage. She's grateful for meeting with Tamara and John today. 

01:20 Challenge: Will start putting ads on Twitter (they're more sex-friendly). No experience with Twitter advertising. Does anybody have any tips? Rules for video? 

01:54 Question: Other than the fact that Twitter is more sex-friendly, is there a reason that you're choosing that over YouTube, LinkedIn, or Facebook? 

02:04 No. Facebook is not sex-friendly and will probably kick the ad off. YouTube, I'm not sure. 

02:15 Suggestion: Twitter is like a newsfeed, so you have to post 30-60 times a day to be relevant. Maybe look at YouTube, instead. 

02:53 Suggestion: Who knows Poopourri? They've taken a taboo and made it beautiful and funny. Analyze how they do what they do and translate that to erotic massage.

03:52 Suggestion: How-to stuff should be on YouTube. Harmon Brothers did Poopourri, unicorn squatty potty thing. The book is called Poop to Gold. 

04:13 Suggestion: Have you thought of Instagram? 

04:24 Cycle and Sex, embody period? They're women who are constantly talking about sex, in general, water births, etc. Sex With Emily, who has a podcast. Maybe partner with them? Joint venture with them. Instagram is super visual. Then you can segue into Instagram TV – you can shoot it horizontal and then put them on YouTube.

05:50 Suggestion: Make it either art or humor. 

05:55 Question: Do you already have success stories? Like from happy husbands?

06:13 No, not yet.

06:29 Suggestion: Quickly give the training to a few ladies in committed relationships, then interview the guys. Then just bleep out any “dirty” words. The bleeps are enticing. 

06:50 Question: Do you have the rest of the funnel already set up? 

06:59 Not yet. 

07:09 Suggestion: The medium is less important. Dial in on the funnel. Each moving part is either a gate or a brick wall. 

Three Key Points

  1. Create your funnel before you worry about an ad platform.
  2. Look at accounts on Instagram to learn how up turn sex into art or humor to get around censors.
  3. Testimonials from happy husbands/partners. 

Time stamped show notes:

Frank is the sales manager for the align virtual agency. He helps entrepreneurs who are making $50-100K per month. He's starting a small mastermind, which will grow into a large program, to help entrepreneurs who are secretly struggling with addiction to break free through high-performance sobriety. He's celebrating his new chapter as a Digital Nomad. 

01:20 Challenge: Helped people with digital marketing before, but with budgets of $10,000-$50,000. I don't have that right now. I need to discover as many different places as I can, where I can meet people who would be in my target market: successful entrepreneurs, executives, realtors, high level sales people, coaches/consultants. Anybody who is in the Abraham Hicks community – 40% of that room is high level alcoholics/addicts, who want to break free. 

02:54 Question: To be clear on your challenge, you're looking for people in the business who are struggling with addiction, but who are already successful. 

03:01 Either successful as entrepreneurs or enrollers. They make over $10K a month and despite financial success, that they thought would rid them of addictions, they're still stuck in addition. But by day, they're rockstars. On social media, their lives look phenomenal. 

03:26 Question: Does it matter it it's in person or online? 

03:27 I want it to be in person to enroll my first 8 people. The vision is a first cohort of 8, then 32 (4 groups of 8), then 160 (5 groups of 32). 

03:43 Question: What is your dream scenario of how you would approach them?

03:49 Just opening a conversation about life. Leverage my own story. By framing it like, “is there anybody that you know,” often leads people to admit their own struggles. 

04:20 Is it okay that there's alcohol in that scenario when you meet them? 

04:26 Suggestion: Abraham Hicks Meetup groups. There are two, East County and Central San Diego.

05:09 Suggestion: Realtors have mixers. Young Realtors Network meet every Friday. 

05:30 San Marcos Meetup Group – started as AA, but they also do Joe Despenda? 05:35 stuff. Joyful Co-creators, Lana Catz. 

06:06 Suggestion: Look at Eventbrite for networking events. SDEE, San Diego Entrepreneur E-something. 

06:48 Suggestion: Go to chambers of commerce in wealthy locations, like Carlsbad. Del Mar, La Joya, etc. 

Three Key Points:

  1. Leverage platforms like Meetup and Eventbrite to find places to network.
  2. Define your vision.
  3. Target your avatar's geography. 

Brad helps people built Mastermind groups to help entrepreneurs increase their income in less time. He can add 6 figures to a business in as little as 5-10 hours a month. He's been a part of 26 Masterminds, and has started 8 of his own. He's grateful for being able to live his mission. 

01:40 Challenge: My brain doesn't always feel like everything's great. 

02:03 Challenge: I always feel like I need to be doing more. Today I worked 6 hours, from 7 to 1, then I was annoyed with myself that I couldn't keep going. 

02:40 Asking for strategies to battle the thoughts, to put guard rails around what I need.

02:52 Question: What have you done, workwise.

02:59 Separated living and working spaces. Two desks, one for planning, one for execution. Taking more naps. Cutting out caffeine. 

03:50 I'm healthy. I'm not anxious about money. I'm in tune with my relationships. 

04:36 I've achieved everything I wanted to achieve, why aren't I fully embracing it? 

04:47 Question: What practices do you do to uncover what's in your subconscious mind? 

05:19 Paraliminals. Incantations. Clear intentions for the day. 

05:49 Being less hard on myself has been the biggest challenge. 

05:59 Suggestion: It sounds like you're good at programming yourself, but you said you always contain what's in your mind, and you put things into it. I didn't hear anything about you looking at what's already there. 

06:18 Yeah, I guess I just sit and notice as things come up. I don't know if I have a process where I sit in it. 

06:29 Suggestion: You use the word push as though there's something wrong and it's not actually an opportunity or gift. It's a perspective shift. 

06:43 Suggestion: Go into a room, turn off the lights, and embody the negativity. Just take a few hours one day. Go look at what's inside.

07:05 Suggestion: Pushing against the shadow doesn't work. We have to love the parts of ourselves that we want to reject – the insecure parts, the rejected parts. 

07:28 Yeah, my ego lashes out. 

07:37 Suggestion: Everything boils down to love and fear. Try to stop running from the fear and start loving the fear. 

07:58 Business is not scary to me anymore. What's scary is being vulnerable and emotional. I do that, but in a measured way. The words I choose are important, the feedback is important. 

Three Key Points:

  1. There's nothing to fix, just feelings to feel.
  2. Instead of trying to conquer fear, try loving your fear.
  3. Without trying to fix anything, take time to sit with your thoughts. Go look at what's inside.


Time stamped show notes:

Kate is grateful to be out of the house. Her biggest challenge, as a former therapist, is figuring out how to coach people effectively. One hour-long call with her will not solve your problems. But consistent work will lead to transformation, if that's what you choose. 

01:33 Challenge: Tweak in terms of enrollments. Following a bunch of cold leads. I'm frustrated, and I'm not even quite sure what my question is. 

02:11 Suggestion: There's always something going wrong, if you look for it. But there's always something going right, if you look for it, too. As the complexity of a system increases, so does the likelihood of something going wrong. Eventually, with enough moving parts, the likelihood of something going wrong is 100%. Get okay with that. In what ways could you begin to “deal with things?” Define what the outcome is. Eliminate what doesn't get you to the outcome. Automate whatever's life. If you can't automate, delegate. Liberate yourself from the process. 

03:46 Honestly, I just don't want to do enrollment for other people. I'd rather enroll for myself. 

04:01 I could live, eat, and breathe coaching. 

04:06 Question: When is that conversation going to happen? 

04:21 Here's the perspective I get to shift. If I'm enrolling you into a program that I get to serve you in, that feels great. They both want me to be a coach under them.

04:36 Suggestion: Yes, then that leads to more jobs. 

04:40 Then that helps me build what I'm building. 

04:47 Question: Are you an extrovert or an introvert?

04:51 50/50, but pretty sure I tilt extrovert.

04:59 It's cyclicacle, too. 

05:43 Question: What are you doing now to get the interaction you need?

05:45 A lot of dating. Building a friend network. 

05:59 Suggestion: Sounds like you need extrospection. The opposite of introspection. It's like team brainstorming to work through things. 

06:43 Suggestion: Maybe give yourself a day where you fill your calendar for the next week or so, so you don't miss days. 

Three Key Points:

  1. DEAL: Define what the outcome is. Eliminate what doesn't get you to the outcome. Automate whatever's life. If you can't automate, delegate. Liberate yourself from the process. 
  2. Know what you need to raise your vibe, and make time and space to give yourself what you need.
  3. Extrospection is the opposite of introspection. It's like team brainstorming to work through things. 


Time stamped show notes:

Russel is a healer and a teacher, spiritually and metaphysically. He also runs a design business and writes software. He has healed people on and off for ten years. He's a teacher, a mystic, and a sorcerer. 

03:17 Challenge: Getting over the fear of being seen. 

03:32 Challenge: Putting myself out there. 

03:38 Question: When you think about putting yourself out there, what does that bring up?

03:42 Just worry. Not everyone needs to receive all of these things, it's only relevant some people. This is me rising to the challenge: allowing myself to be recorded.

04:11 Lightofnature.org and cosmicloveenergy.com

04:19 Question: Are you open to sharing more on Facebook about what you do? 

04:22 Yes. I just created a new Facebook page, dedicated to this side of me. I'm taking steps to cultivate an audience. It's coming at a drip pace. 

04:55 Suggestion: Could you start doing some Lives? It could be liberating. 

05:22 Suggestion: The Joy of Decluttering. As a little girl, the author would get up in the middle of the night to clean the kitchen. Now she's an adult, and she uses this quirk to spread joy. In your process, as you tap into spirit, create a ceremony around the symbol you've created. 

07:09 My ritual is practical ritually on the fly. I'm so happy you're going to copy that. 

07:27 So I'll create a symbol and ceremony around my ideal client. 

07:46 Suggestion: Then when you find what works, you can make a system and checklist out of it. 

Two Key Points

  1. If you feel like you need to put yourself out there, put yourself out there.
  2. Then when you find what works, you can make a system and checklist out of it. 

Time stamped show notes:

Teresa is a retired military veteran, who is now moving in to the world of real estate. She just got a permit to start listing on Airbnb. She's grateful to be able to own a house in Encinitas.

01:15 Challenge: How do I make sure I know how to work with the property management company? 

01:51 Challenge: I'm new to business, I've always worked for the government. I came tonight to soak up the business mojo. I'm afraid I'm going to lose more money than I make. 

02:16 Question: Are they paid on a percentage or flat rate? 

02:18 Percentage.

02:19 So they can't take more than you make, because they just get a piece of it.

02:28 But then they charge if anything breaks, or if they need an AC unit, etc. 

02:45 Challenge: Repairs are in the contract, but I have to pay for it. 

02:58 Challenge: Had a property in the Bay Area, but the property management company ripped me off. 

03:23 Suggestion: It sounds like you are scared of doing what's wrong.

03:29 Suggestion: Nothing you've described has happened. 

03:39 I'm using evidence of the past property management company. 

03:43 Question: Is your experience in Encinitas new?

03:53 Question: Have you looked into insurance policies?

03:56 I need to change policies, because mine won't cover Airbnb. Good reminder!

04:17 Suggestion: It's likely that something is going to go wrong, it's 100% possible that you'll be able to deal with it when it does. 

04:28 Suggestion: Living in constant fear of what *could* go wrong will make you crazy. 

04:41 Suggestion: Do you best, based on what you know, to mitigate the downside, and the upside tends to take care of itself. The key is not making the same mistake over and over again. No reason to beat yourself up over something you didn't know. 

05:14 Suggestion: Experience is the price of learning all the mistakes in a very narrow field. 

05:35 Suggestion: The first company may suck. You might have to get a new company. 

06:00 Suggestion: Stuff that used to throw me off for three days now is so easy it can happen three times a day. 

06:06 Jump in!

06:09 Suggestion: Trust that life is generally supportive. 

06:33 Suggestion: Sherlyn Jones will be at the Mastermind tomorrow night, her background is in real estate and strategic business. When it comes to the emotion, hold your index finger to harmonize your fear. But you've got to do it for a few minutes. When you pay attention to it, you'll notice it, and the emotion will dissipate, then the train of thought will change. 

07:36 Suggestion: Find or start a Meetup with other people who have Airbnb properties.

Three Key Points:

  1. Trust that life is generally supportive.
  2. It's likely that something is going to go wrong, it's 100% possible that you'll be able to deal with it when it does. 
  3. Experience is the price of learning all the mistakes in a very narrow field. 

Time stamped show notes:

Dave is a healing practitioner. He's new to the area. He's grateful that his daughter is coming to visit.

01:04 Challenge: Building up clientele. Just hired a marketing company to build a website and manage a Facebook page, I'm getting views and likes, but there's not enough traction to get clients. How do you convert digital exposure to clientele?

01:40 Question: You're talking about cold leads from Facebook?

01:45 The posts are on Facebook. There's no call to action. I'm wide open to suggestions. The digital world is foreign to me. 

02:07 Question: Is it a physical practice?

02:10 Yes. And it can be remote.

02:14 Question: So you are receiving some attention, but it's just not working, online?

02:19 I'm getting attention; it just launched. I understand that I need to give it time.

02:27 Question: I have similar problems that I'm working through. Are people calling you? 

02:34 Not from the marketing.

02:34 Question: Emails, anything? 

02:35 Nothing. 

02:39 Question: Do you have a lead-magnet? A give-away? 

02:42 No. 

02:48 Suggestion: Brainstorm a give-way right now, that would entice people to follow up. 

02:56 Self-help consultations. I do acupressure. I can make recommendations based on specific symptoms. Or a scan for the Nesshelp?03:24 part of my practice; body-energy scan. 

03:38 Question: What's your uptake rate? Do you know?

03:39 No, I've added that more recently. There's not enough history yet. 

03:54 Question: How are you funneling people? 

03:57 Just onto a page.

04:00 Suggestion: I'd recommend a Facebook group, then they have more opportunities to connect. 

04:19 Suggestion: There's a difference between being an iconic leader and having a group that you're selling things to, and attracting the right clients to heal. Both are valuable, but there's a difference. Clarify which one you want. 

Three Key Points:

  1. here's a difference between being an iconic leader and having a group that you're selling things to, and attracting the right clients to heal. Both are valuable, but there's a difference. Clarify which one you want. 
  2. Brainstorm a give-way right now, that would entice people to follow up. 
  3. Facebook groups offer more opportunities to connect than Facebook pages.


Time stamped show notes:

Kylie is the creator of Juicy Transformations. She helps creatives augment their own power. She's celebrating playtime at the beach.

01:13 Wants to move faster on filling her retreat. 

01:26 1 on 1 clients might be different than retreat clients. 

01:50 Retreat clients are more up and coming, 1 on 1 clients more secure in their position.

01:56 Challenge: Language/branding

02:19 Question: 10 second review?

02:25 Release the Resistance: transformational bodywork. “Transforms a fuckton of trauma very quickly.” Combine innocence of youth with the wisdom of age. 

02:48 Question: Where, when, and how much?

02:54 Last weekend in June, in Idlewild, 4 days, $4,000. Comes with micronutrient technology and also 8-week online course afterwards. 

03:13 Question: What objections are you hearing?

03:16 The date – just changed to hopefully accommodate a bigger crowd. Money, a little, but most people say they'll get over it. 

03:45 Biggest objection is “The one more thing.”

04:02 Question: What's your funnel process? Is there an application? 

04:12 Application then 90 minute to 2 hour call.

04:29 Question: Do you have any video or webinars leading up to the retreat to suss out the pain? 

05:11 Idea: Make the price of the pain worse than the price of the time/cost of the retreat.

05:19 Idea: Sidewalk, slow lane, fast lane.  The key is education. Target the problem-aware and the solution-aware.

06:00 Idea: Intent-based branding. Facebook Live –> Squeeze Page –> Application Process

06:49 Idea: Invest in a coach to help up the tech-side game – webinars, etc. 

07:00 Idea: “Let go of your resistance, let go of your overwhelm.” 

07:34 Question: Do you have testimonials? 

–> Video is more powerful

08:05 Idea: Leverage LinkedIn

08:47 Idea: Change name or add a positive name. “I would never pay money to release resistance.” New names?

Three Key Points:

  1. Objections are great fodder for marketing
  2. Pay attention to language
  3. Use the sidewalk, slow lane, fast lane technique to target your audience.