Words have meaning. They have a hand in shaping how we feel and act in familiar situations.
Changing your language can change your feelings, your emotional state, and ultimately, your results.
For example. What is marketing? Sales? Closing?
Marketing is really crafting a message that will attract your perfect client or customer through the din of noise like a dog whistle so they’ll come running to you.
Sales is really service, helping people gain clarity through accurate diagnosis and helping them make a great decision to move past their current stuck state.
Closing is a word that should fade out of use. It implies the job is over when in fact it’s just begun.
I’m thinking it’s more of an opening.
Opening refers to new relationships, new journeys beginning, new possibilities for growth, contribution, and leaving old challenges behind.
Be a specific, considerate, persuasive messenger.
Serve, don’t sell. Diagnose and help guide them to make the right decision for them. Hint: even if it’s not with you.
Open, don’t close. The journey is just beginning when the investment is made.
Over-deliver an exceptional experience, ask for testimonials and referrals, and repeat.
If you had no limits…
If you were unstoppable…
If you were smarter than the collective whole of humanity…
I don't care if you flunked biology.
I want to know what your spark is.
I want to tease it out of you.
I want to know what YOU think the future should look like.
Is it an abundant future? Do people prosper and live in harmony?
Is it a dystopia? Are people suffering and living in fear, more than they already are now?
Are kids growing up safe? Are hurt people still hurting people?
Or did you stop the cycle?
Did you…take action? Figure out what you wanted to contribute to the world, and act on it?
Alone, an individual has no power.
Only when we join forces can we affect change on a massive scale.
Never has anyone achieved anything of note without the participation, and at least passive consent of others somewhere along the way.
Stop being a tragic hero.
The world needs your gifts too badly to play small or stay isolated.
The world needs you to win.
If we all stepped up and joined forces we would have a “neotopia” tomorrow.
You are a key and integral part of the puzzle.
You are the one who can pick up the ball and run it into the end zone, but not without blockers, tacklers, linebackers, linemen, wide receivers…
You get the idea.
You just need to find your team.
And protect your own. Create emotional juice. Energy, whatever you want to call it.
That's the stuff that will lead your team to victory.
Practice creating it daily.
First in yourself, and then in others.
Make it a habit. Work that muscle until it hurts, and force it to grow.
You'll need every ounce of it for the journey ahead.
Because there be dragons along this path we're walking.
As you learn to lead yourself, others will start to take notice and turn to you to be led.
Here's what happens as you start to lead more and more…
After a while, you've led so many that you start to see all the patterns in their behavior.
You start to understand and anticipate their needs.
You see how to best serve and support them.
And in doing so, they can become aligned with your mission in the world.
They begin to see success in your engine, and the impact you can have is exponentially increased.
Your influence begins to rise as you spend less of your own time, energy, and attention but somehow continue to influence more.
Your income begins to go up, as your time is now more valuable.
You begin to create more products and services.
You create systems, value chains by which every part of a customer/client life cycle is figured out, perfected, and turned into a process.
A video, a workflow, and a checklist (which is always open whether a task has been performed 1,000 times or once) assures quality control, accountability, and that the value chain remains unbroken.
These should be so simple to follow that they become a playbook for your entire business.
You continue to eliminate, automate, delegate, and liberate yourself from the equation, so you can focus on bigger and bigger impact.
You reward others for their contribution and teach, mentor, and show them the light along the way.
They see the impact that THEY have on others, which builds the confidence and the evidence that they can continue to do the same.
Your values continue to be refined and better defined. Your values and beliefs create your standards, your thoughts, words, actions, habits, and ultimately your destiny, throughout this process.
This is true not only of every individual, but everyone in an organization as well.
So leadership evolves from just managing the flow to eventually setting a bigger and bigger vision.
Getting it crystal clear so everyone in the company or even those involved can see it, understand it, find a way to sink their teeth into it.
You cultivate inspiration, incentive, and impact that gives the work the organization does meaning.
You consistently find ways to serve more people and create abundant and profitable exchange for everyone you serve, including yourself and your team.
And that is the way magic happens, folks.
But it all starts with you.
How do you start as an entrepreneur?
First, having a definition we can wrap our heads around is important.
Really, entrepreneurship is being an agent of conscious change.
Taking resources from areas of low yield and arranging them in a way where they add more value to others and therefore produce a high yield.
Investing, as a corollary and next step is once you have resources, moving them from areas of high risk (the possibility of loss) to low risk, so that they continue to yield without being lost.
What does this mean in plain English?
It means you see opportunities to do one of those things, thereby adding more value for yourself and others. An abundant exchange, conscious co-creation for value in return.
It's really difficult to bring a successful product or service to the market at first.
More people fail than succeed at this.
You are probably one of those people in the majority.
Even the most successful business people in history failed a LOT before they won and continued to fail on a daily basis.
It's a much better strategy to start with what's already working and get that moving so there's cash flow.
This could be working for, apprenticing with, or being mentored by someone who already has a successful track record in business.
Start with what people already need, want, and desire.
From that place of cash flow, where your basic needs are met, now is the tricky bit.
Leading yourself, raising your standards, expanding your vision, stoking the pain of not living up to those standards and vision, so you'll have the fuel to take action.
If you don't, you'll be like a thermostat.
You'll have a comfortable set point, and if you fall below it, you'll work harder to get back there for a short while.
If you have more than you need, however, you'll slowly take your foot off the gas and start sabotaging yourself in subtle ways.
You MUST be able to consistently and intelligently raise your standards, your peer group, and the things you will accept and not accept in your life.
In using your brains natural pain and pleasure mechanisms (people are typically WAY more likely to be motivated by pain than by pleasure), you can lead yourself.
From a place of self-leadership, you can consistently train yourself and your nervous system to wire and fire positive emotional states.
This is a simple but massively effective process called neuro-associative conditioning. Tony Robbins is the best in the world at it.
He gives you the tools and the understanding to wire and fire key emotional states that will help you progress, consistently raising your standards over time.
When you can lead yourself in this way, others start to take notice and you can lead them as well.
Before we dig into this, we must first ask, what is a business?
Think of every single business as a machine that brings value to people in exchange for value.
All businesses exist to serve people.
LEADS: Without people who are qualified, and interested in your product or service, you have no leads, and therefore no customers/clients.
SALES: Without a process by which to help those people make the best decision for them to make an abundant exchange happen, there is no money, no value for value.
VALUE: A profitable, abundant exchange is where both parties come away with more value perceived than what they gave for that value. When someone pays for something where they don't get enough or get no value, and the intent was to not provide, it's a scam.
(Caveat: It DOES take two to tango, as a customer/client you have to actually DO or USE the product or service you bought to get the value.)
OPERATIONS: Finally the process by which all of this is tracked, organized, managed and delivered at scale and with little effort on the part of the provider is called operations. Without operations, you have no idea what's working and what isn't, and you're on your way to a disaster.
So, what do you offer?
What you have mastered, or seems like common sense, is NOT common to everyone.
Your unconscious competence might be their biggest pain in life.
What you have created, tinkered with, perfected, systematized, and scaled takes little ongoing energy to fulfill, but can add massive value to more people.
I've been an entrepreneur since age 12, when one day, there wasn't enough money to fix our lawnmower.
You see, my dad was injured since I was two, and my mom had to leave to find work.
So I did all the dishes, took out the trash, mowed the lawn, whatever needed doing.
One day, I went to my neighbor, asked to borrow his mower, and had an idea.
“Hey, will you pay me $20 to mow your lawn?”
He said yes!
I didn't have a plan. I wasn't trying to start a business.
But pretty soon, I had a way to earn extra money that my family desperately needed.
Every action is perfect in its imperfection.
You never fail; you only win or learn.
The only way you can truly fail is to quit or, in other words, stop taking action.
Since then, I've had many, many jobs and started many, many businesses.
Many did not work out, or they worked out for a while.
Some were a smashing success!
I want to help you learn, grow, serve, lead and win faster.
I'm here to help you learn from my mistakes and model my successes.
So you don't have to struggle like I did.
The following are key cogs in the wheel of your business:
Leads, Sales, Value, Operations
Ideas, People, Timing, Numbers
What, Who, When, How, Why
Result, Purpose, Massive Action
I’ll expand on this next time and dive into the dirt of what a business is.
Because you can't build something that you don't understand.
I don't have all the answers.
Sometimes, I do know better, and I still make the mistake.
That's because I'm human, and so are you
As humans, we're going to screw up sometimes. It's inevitable.
The ones that are most successful learn from their mistakes and don't continue to do the same old stuff that just doesn't produce the outcomes and results that they want.
That's why this simple, five-step formula, borrowed from the lovely folks at Tony Robbins, works in every single situation.
- Know what you want
- Know why you want it
- Take MASSIVE action
- Know what you are getting
- Change your approach
- Repeat steps 3-5 until you get what you want
It seems simple, and maybe even a little too on the nose.
But guess what?
Complexity is the enemy of execution.
Simple is great.
We love simple because simple works.
It also creates less anxiety.
I would rather have the simple plan properly executed than the complicated one not even started or completely mismanaged.
So many more things can go wrong with a complicated strategy versus a simple one.
Fail to heed this warning at your own risk.
Here is some Make More Marbles Success Advice…Boiled down to a few dozen core components:
Lead with love.
Life is for living. I'd rather live with abandon than die with regret.
Give first, give often.
Expand your capacity to give and receive.
Take lots of imperfect action.
Fail fast, fail boldly, fail often.
Surround yourself with great people. Proximity is power.
Ask lots of questions. Clarity is power.
Ask for feedback. Verification is power.
Value is in the eye of the beholder.
Add as much value as possible.
Specific, considerate, measurable, agreed-upon value.
When something works, scale it!
When something doesn't, change it!
Focus, focus, focus, focus, focus.
Don't ever stop trying things.
Don't ever stop doing the things that work, but don't fall into the trap of thinking YOU need to do them.
Compound interest isn't just for finances. It's the most powerful force in the universe and applies to ALL actions.
1% better every day is 3778% compounded in 365 days.
Borrow the confidence from those intrepid souls who have gone before you until such time as the evidence shows up to justify your confidence.
Sell first, and then create and deliver.
Don't make things that nobody has verified that they want by putting money up.
People pay attention to what they pay for.
Promise 90% less and deliver 110% of what you promise.
Success leaves clues–become a success sleuth.
Every lesson is exactly the lesson you need to be learning right now.
Once you learn the lessons, they miraculously stop showing up.
When you forget, they show up again.
Your vibe attracts your tribe.
Emotional mastery is the most valuable habit you can form.
It's easier for people to say no than to say yes.
It's just a choice between fear and love.
And that's it.