Time stamped show notes:
Kylie is the creator of Juicy Transformations. She helps creatives augment their own power. She's celebrating playtime at the beach.
01:13 Wants to move faster on filling her retreat.
01:26 1 on 1 clients might be different than retreat clients.
01:50 Retreat clients are more up and coming, 1 on 1 clients more secure in their position.
01:56 Challenge: Language/branding
02:19 Question: 10 second review?
02:25 Release the Resistance: transformational bodywork. “Transforms a fuckton of trauma very quickly.” Combine innocence of youth with the wisdom of age.
02:48 Question: Where, when, and how much?
02:54 Last weekend in June, in Idlewild, 4 days, $4,000. Comes with micronutrient technology and also 8-week online course afterwards.
03:13 Question: What objections are you hearing?
03:16 The date – just changed to hopefully accommodate a bigger crowd. Money, a little, but most people say they'll get over it.
03:45 Biggest objection is “The one more thing.”
04:02 Question: What's your funnel process? Is there an application?
04:12 Application then 90 minute to 2 hour call.
04:29 Question: Do you have any video or webinars leading up to the retreat to suss out the pain?
05:11 Idea: Make the price of the pain worse than the price of the time/cost of the retreat.
05:19 Idea: Sidewalk, slow lane, fast lane. The key is education. Target the problem-aware and the solution-aware.
06:00 Idea: Intent-based branding. Facebook Live –> Squeeze Page –> Application Process
06:49 Idea: Invest in a coach to help up the tech-side game – webinars, etc.
07:00 Idea: “Let go of your resistance, let go of your overwhelm.”
07:34 Question: Do you have testimonials?
–> Video is more powerful
08:05 Idea: Leverage LinkedIn
08:47 Idea: Change name or add a positive name. “I would never pay money to release resistance.” New names?
Three Key Points:
- Objections are great fodder for marketing
- Pay attention to language
- Use the sidewalk, slow lane, fast lane technique to target your audience.