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UrbanSitter CEO Lynn Perkins on Egoless Leadership, the CEO Playbook, and Successful Startup Lessons

Lynn Perkins, CEO of UrbanSitter, knows a thing or two about success and leadership.

Having worked for several startups, she used what she learned to build UrbanSitter, the revolutionary word-of-mouth babysitter search. Her company first launched in one city and has now expanded to more than 60 cities nationwide. It provides access to more than 150,000 caregivers and connects parents with a babysitter in three minutes or less.

Listen in and learn how Lynn has used her startup experience to become an innovative leader and successful entrepreneur.

UrbanSitter CEO Lynn Perkins on Egoless Leadership, the CEO Playbook, and Successful Startup Lessons

Time Stamped Show Notes:

[0:32] Lynn’s journey and how she created her life.  

[1:36] After college she sold dog beds at the beginning.  

[3:23] She’s fallen into her startup opportunities.  

[5:32] What is UrbanSitter?

[8:06] She took a step back and looked at her weaknesses and strengths, and built her co-founder team around that.  

[9:52] Having a playbook to launch in new cities makes scaling easier.

[11:41] Customers put a lot of emphasis on schools.

[12:25] Customer acquisition for UrbanSitter

[15:05] Parents carry guilt about how many times they use sitters.

[16:18] Biggest learning moments  

[17:57] You either win or learn. Even if the idea fails, you can use it as R&D.

[18:16] Pinpoint the mistakes quick and learn from those mistakes

[19:14] You can’t have an ego; it prevents you from learning and from mistakes.  

[20:33] Have a space to clear your head.  

[21:31] What her goal is for the company | Where she sees the company going

[24:13] Ebay started with Beanie Babies, etc. and they had miscellaneous channels that helped them figure out which categories they could offer.  

[27:25] Female entrepreneurs are the most underutilized resource on the planet right now.

[27:43] People she [Lynn] looks up to | Her mentors

[30:07] What type of personal development work she does or has done | What personal development work she recommends.

[34:40] Her background as an analyst has helped her with every startup she has been at.  

Three key points:

  1. You either win or learn. Even if the idea fails, you can use it as R&D.
  2. Pinpoint the mistakes quick and learn from those mistakes.
  3. You can’t have an ego; it prevents you from learning and from mistakes.  

Resources mentioned:

UrbanSitter – https://www.urbansitter.com/

Last question:

Companies that want to offer UrbanSitter as a benefit for their employees. Product feedback. Feedback from this podcast. Networking opportunities.
How to contact her: [email protected]