Time stamped show notes:
Giovanna is the author of Let Me Break it Down for You. She's grateful for her Q&A experience at Eve.
01:34 Challenge: What is the best social media platform for Lives. Does Facebook Lives every Wednesday, “Wellness Wednesday, Holistic Happy Hour.” How do I figure out which platform to focus most on? Which would be most effective? Which would be best for reaching a larger audience and which would be best for gaining a larger audience?
02:51 Question: What do you use the most right now?
02:53 Question: How big is your following there?
02:55 1500 friends. Nobody on my page.
03:09 Question: What are you leading them to, ultimately. To buy the book? To watch more of you on stage?
03:20 Half of the attendees last night bought the book. Some people bought multiple books. Good question; the goal is not about the book, but that seems to be a thing that will happen. How can I reach the most people so they can also see the value that I have?
03:56 Question: So what's the end goal?
04:01 The end goal is to get this information to as many people as possible.
04:19 Suggestion: Facebook is a walled garden. It's hard to reach people. But if you're already making videos, there's no reason why you can't put them on YouTube and Facebook.
04:30 Question: Why aren't you interested in all three?
04:34 From my experience, when you post from YouTube to Facebook, they block you.
04:39 Suggestion: You need to upload to both.
04:45 Focus on all the platforms where your followers would be. So if they're on Instagram, you want to do that, too.
05:13 Suggestion: It seem overwhelming to focus on all of the platforms. You want omni-channel distribution, because your audience is all over the place. Think of making content that you can leverage across different platforms. You don't want to just copy/paste the content to the different platforms. Pick something from the content, and rework it to work better with each platform. Say you do a video, for Instagram you choose a 30 second or one-minute clip from that video to drive to a YouTube channel.
06:47 Suggestion: Do you know Liz Germain? She's the YouTube queen, and can help you get clear on a business model.
07:10 Suggestion: If you want to focus on one to get started, Instagram is a good choice – it has the most traffic and attention right now. Try to get 10K followers, then you can access a direct purchase feature.
07:34 Challenge 2 – I don't know how to get followers.
08:03 Suggestion: Sunny Letter Dootsy (??) for Instagram.
08:22 Suggestion: Interviews.
Three Key Points:
- Tweak your content a little to leverage different social media platforms.
- If you want to focus on one platform, Instagram is a good choice.
- Ask the experts for help.