Karen Waksman is a manufacturer’s rep turned author, speaker and consultant. She has sold millions of consumer products to the world’s largest retailers and has taught thousands of product entrepreneurs and companies across the globe on the subject of selling to retailers.
Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.
Listen in to learn more!
Getting Your MBA in Retail: Karen Waksman Talks Big Chains and How to Get Your Product into Them
Time stamped show notes:
[02:33] Karen's vision of moving to New York and working in the fashion industry
[03:28] Her simple formula that helped her get products to stores
[05:02] Business as a form of therapy
[06:15] Dreams and happiness
[08:20] You are the brand.
[10:24] What Karen believes you should do if you have a product idea
[12:40] What drives you to be successful
[13:30] Painful events
[19:00] Having more levels of distributions
[30:30] Karen’s secret sauce
[34:20] Creating a story around your product
[35:00] Deliver your story to the right person at the right time.
[38: 05] “Retail Factoring”
[41:10] Buyers don’t want any emotional connection with vendors.
[46:06] Community you can join
Three key points:
- Creating your story and brand
- Getting into the product business
- Conveying your product to vendors to get shelf space