Jon plunged headfirst into entrepreneurship after a sailing trip with the founders of the technology company Oracle.
Ever since then, he hasn't been able to stop adding value to the technology industry through his numerous software startups. With all of his technology experience, Jon has some good insight on what the future holds for marketing in the tech industry and how we can, as Brad Hart says, lead the target before we shoot.
Listen in to learn how to get a leg up in the tech industry and how to find the next big investment or industry with the most promise.
Lessons from a Billion Dollar Enterprise Empire: Jon Fisher Talks About the Magic of Oracle
Time stamped show notes:
[0:20] Introduction to Jon Fisher
[0:42] When he realized what he wanted to do with his life
[3:02] He became fixated with Oracle and built a technology company
[4:24] Oracle had a lot of problems when he first became involved.
[6:23] Other companies will take the hit in the next wave. Oracle will take a hit but to a lesser extent.
[6:40] He’s always been a fan of the enterprise space.
[6:51] The next big shift in technology: real world context
[7:53] He started his first company because he wanted to aim his phone in the real world. Find a boat in real time and give him information on it.
[9:34] His view of life in 2020-2025: privacy is gone
[10:47] Future: Everyone can see everything in real time.
[11:08] Tradeoff: When disaster strikes or people need assistance, we’ll be able to provide resources to them faster.
[13:19] Low-hanging fruit: Use phone to survey the environment.
[16:23] Skills that would prepare young adults for the future: An idea is a beautiful thing that need not be operationalized.
[18:27] Spend some time working on an idea and working with people.
[19:23] We need to reexamine our idea of success (Friendster example).
[20:44] He invents “cockroaches”: financed to the tune of being able to run and withstand economic catastrophe.
[21:03] There’s a time and place for every startup. The reason for failure is you’re only trying to hit a homerun.
[29:41] Making your future is important, but something has to happen. The way we are building and using money is so toxic. What’s going to defend us from the next crisis?
[33:23] Always invest in the underlying.
[33:42] Plant a lot of seeds to see which one sticks.
[36:07] The IPO is not the end of your responsibility.
[40:44] It is difficult to forecast when we’re living in such a crazy time.
[40:50] Forecast future: Keep your head up. Create something. File patents.
[42:58] (1) Authenticity is important.
[45:03] (2) Respect and seek out talent.
[45:49] (3) Humility to not reverse engineer one’s career and progression in a company
Three key points:
- The next big shift in technology: real world context
- Spend some time working on an idea and working with people.
- (1) Authenticity, (2) Respect and seek out talent, and (3) Humility to not reverse engineer one’s career and progression in a company
He has no operational experience in China and Singapore, so he needs talent there.