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Your Brand Is Your Biggest Asset: How to Make It Stand Out with Jonathan David Lewis

How do you become the biggest known brand in your business? Well hiring a hit team to take out all other competition would certainly make that happen pretty now wouldn't it?

But what if there was a better, and more ethical, way to get your brand known?

Johnathan David Lewis has that better way, it's cooperation and it quite possibly could save your business and the circle of businesses around you to. If this sparks your interest we invite you to listen in on this knowledge-packed conversation. Listen in, don't call that hit team, and jot down a note or two.

Your Brand Is Your Biggest Asset: How to Make It Stand Out with Jonathan David Lewis

 

Time stamped show notes:

[00:47] Introduction to his Jonathan David Lewis and his book.   

[02:42] To be a great marketer or influencer you have to be empathetic

[03:29] Research – 7 factors of business growth: there is no difference between a group of survivors in a mountain and entrepreneurs. Both are responding to a predictable disruption.

[04:10] One of the key  differences of those that are able to do well in hard circumstances and those who don’t, is your internal health as a team / the health of your relationships around you, which are built on empathy

[06:07] Our natural state when the pressure is up, is to hunker down and get scared

[6:19] Our predictable response to disruption is to go from fear to drift to inconsistency to savagery

[7:35] There is no morality at the top. When the pressure is on, we turn against each other, even though it’s not productive and it’s the worst thing that can happen.

[7:55] People need to collaborate with each other, instead of turning against each other to deal with disruption better.

[08:32] Nothing of merit was ever achieved alone

[08:44] Scarcity is real, but not as much as people think. We have the capacity to create overabundance.

[13:55] Success is self-lessness.

[14:11] Humility, the ability to listen is what’s helped the achievers in this world success  

[15:02] People at their core are not selfless, they’re selfish. Working together takes work.  

[15:38] The reason capitalism has created more wealth and abundance is because it is build on checks and balances, which is built on an understanding that we are selfish.

[19:05] Game theory – stag hunt. You both have to make the same choice to get the maximum points.  

[19:48] People know that they will at least get something if they act selfishly, this leads to mediocrity.

[21:58] How to put an incentive in place: (1) give people a purpose – purpose puts you beyond yourself.

[25:44] (1) Admit, (2) submit, (3) commit.  

[29:20] Identify purpose to get team to rally around the idea of “we”.

[29:45] Purpose is not enough, you have to focus.  

[30:20] Ask: what does my customer need? How can I service my customer?  

[30:32] Where purpose and focus overlap is where monetization occurs.

[35:56] Language determines how you think.  

[37:56] If you want to take part in the making of the new world you need to learn how to persuade, sell an idea, etc.  

[38:46] Business concepts: (1) Getting things done. Get weird. Get awkward.

[41:15] His business is built on having awkward conversations in the right way.  

[43:10] He wants to be a blessing. Beginning with the people at his company.  

Three key points:

  1. People need to collaborate with each other, instead of turning against each other to deal with disruption better. Success is self-lessness.
  2. People know that they will at least get something if they act selfishly, this leads to mediocrity.
  3. Where purpose and focus overlap is where monetization occurs.

Resources mentioned:

Brand Versus Wild – Jonathan David Lewis book

Man’s Search for Meaning – Viktor Frankl book

Tribal Leadership – Dave Logan book

Getting Naked – Patrick Lencioni book

Last question:

Wants more honesty about his business and team because branding and marketing is commoditized. Wants to find the magic and not the logic in marketing. He needs perspective.Leave a review of his book. Contact him through Twitter and share your perspective.