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Content (and Caring) that Scales: How Joe Pulizzi Created a Content Marketing Empire and Is Using It for Good

Joe Pulizzi is the founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. He is the author of five books and the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.

Needless to say, Joe understands content marketing.

Listen in to learn how you can use content marketing to effectively grow your audience and build your business.

Content (and Caring) that Scales: How Joe Pulizzi Created a Content Marketing Empire and Is Using It for Good

Time stamped show notes:

[1:09] Joe’s journey – He was in the corporate world and stumbled upon content marketing.

[1:32] Launched his company in 2007 (like the eHarmony for content marketing)

[1:52] Started a blog at the same time.  

[2:00] The product failed so he went through feedback and noticed the blog was gaining traction.

[2:30] He used the audience from the blog to pivot the brand.

[6:] Why content marketing is important | Top things every content marketing should know

[7:49] Don’t post everywhere. Ask yourself what that content is going to solve for your audience and then pick a platform.

[8:12] Build an audience and then build an email list.

[12:59] If you’re prolific and consistent, your talent has no other choice but to catch up with you.  

[13:22] Focus on getting 1% better, because it compounds.  

[15:32] Just start somewhere. Get practice. Get things out there.  

[16:52] If you don’t get up and do something, nothing changes.

[17:23] What he [Joe] wishes everyone knew about his industry or life

[18:52] Take some time and figure out what you have to offer.  

[19:33] Do a list of things that you don’t like to do, or you’re not good at, and find someone to do them.

[19:52] You can be an entrepreneur and not have employees. You can have contractors.

[22:36] Sell it before you create.

[24:30] You sell by what you communicate.  

[27:06] Don’t micromanage. Trust people to get it done. Let them find the way.  

[38:43] Look at the problem and ask why.

[38:16] Wealth creation is solving people’s problems.

Three key points:

  1. Don’t post everywhere. Ask yourself what that content is going to solve for your audience and then pick a platform.
  2. If you’re prolific and consistent, your talent has no other choice but to catch up with you.
  3. Don’t micromanage. Trust people to get it done. Let them find the way.

Last question:

Orange Effect Foundation – funds to get autistic kids speech therapy services. He wants to scale it. How you can help? Donate or if you know someone that needs speech therapy, go to http://theorangeeffect.org/ and they will help you find those funds.

How people can contact him: www.joepulizzi.com/  

Twitter: @JoePulizzi