Hawk Mikado has been deemed the funnel genius in numerous circles. He's also the potential next Governor of California, but we'll get to that later.
Hawk became the funnel genius by pioneering 7 proven funnels that can help your business grow more profitable. The money you're spending right now on outsourcing your funnel building can instead be used to hire more employees, pay off debts, or even take your family on a trip.
Hawk wants to give you these 7 funnel secrets so you can get out there and contribute to others as well. Listen in, and we hope you enjoy!
Funnel Genius Hawk Mikado Talks Scale: How to Grow Any Business with These 7 Proven Funnels
Time stamped show notes:
[00:18] Introduction to Hawk Mikado
[01:52] The key thing that made him realize he was going to be an expert on funnels
[9:41] What he’s doing to achieve billionaire status
[13:42] One of the main goals of the magazine is to help people learn what is working in the market.
[18:39] Find someone who sells something different at the same price point and copy their funnel.
[19:02] Buy the thing and give back to the person you took the funnel from.
[22:51] (1) Before you sell or design anything, set up a simple landing page that is a title, your promise, and an opt-in (“register to receive this”).
[24:14] Bots are the highest engaged tool in the market right now.
[24:54] Deliver drip content that delivers content to their Facebook instead of email.
[25:05] Email is a great tool, but people receive too much of it.
[25:34] (2) Send them to an opt-in page or Facebook messenger to download.
[25:54] (3) Free plus shipping. If you don’t have a free plus shipping do a standard liquidating offer.
[27:39] (4) Micro continuity–something you can offer in a monthly basis
[28:30] (5) Webinar–you don’t have to give your webinar for free. You can charge for it, but you need to deliver more value.
[28:56] (6) Bootcamp or master class
[29:43] (7) Application–high ticket
[30:00] You can use 1-7 if you have physical products.
[32:08] Funnel–the process you want people to follow to achieve something
[32:54] 3-step funnel – (1) call to action, (2) confirmation and (3) upsell
[37:53] Key things in business: Impact, income, innovation and excellence
[40:04] He loves politics because it gives people the opportunity to create the change they want.
Three key points:
- Find someone who sells something different at the same price point and copy their funnel.
- Before you sell or design anything, set up a simple landing page that is a title, your promise, and an opt-in.
- 3-step funnel – (1) call to action, (2) confirmation and (3) upsell
Vote for him if you believe in the policies he's trying to bring to CA. Also, share with him what it is you're looking for more support with (in general).