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How to Build a 300k Email List Using Contrarian Success Advice with Eric Barker

Have you ever heard of Contrarian Succes? In basic terms it's success defined from a different standard than the rest of the populus and could potentially be just what your company needs to make more marbles.

Listen in as Eric Barker tells us about how our definitions of success and our use of self-compassion over self-confidence can determine our success in the physical world.

How to Build a 300k Email List Using Contrarian Success Advice with Eric Barker

 

Time stamped show notes:

[00:06] Introduction to Eric Barker, from Barking Up The Wrong Tree

[00:32] His book just came out. Purpose is to dispel myths of success.

[2:14] Before the explosion of the internet information was harder to come by, but the sources were more legitimate.  

[3:23] Eric wrote for Disney and Fox.  

[5:21] Everybody talks about being more confident, but there is a problem with too much confidence that no one addresses.  

[6:30] People can do just as well without the downside of narcissism on the Buddhist concept of self-compassion

[6:43] Self-compassion has all the benefits of self-confidence

[8:07] The problem with being focused on being confident is that confidence is contingent on achieving the goals.

[8:34] Self-compassion means that you will see things realistically and you’re going to have self-compassion when things don’t go well.

[10:39] Believing that you’re “the best” creates an imbalance of who you think you are and who think people are

[11:12] Confidence impresses people, but doesn’t make you likeable

[12:05] Biggest struggle for Eric at the moment: work life balance

[13:45] Collapsing metric – measuring success in life based on one thing (money, job, etc.)

[19:05] Key: producing content that is valuable to readers

[20:27] Give people something they can really use

[24:23] People are going to demand more filters

[25:48] How he keeps deadlines and enjoys life.    

[27:54] Framework. Longest time he spends on a blog post. Shortest time he spends on a blog post.  

[30:01] He was reluctant to produce original content because of how long it takes to produce.  

[30:48] Things he would like to change in the future/ get some leverage and increase the mission and help more people: ancillary tasks & personal things

[35:23] Success is a subjective term. We can describe it ourselves

[35:29] Often success is a two part thing: (1) know who you are & signature strengths and knowing what your intensifiers are

[36:21] Intensifiers: qualities that are bad, but in the right circumstances can be good

[37:09] (2) picking the right pawn – finding an environment that rewards your strengths and intensifiers

[41:47]  Research: If a top analyst left the company alone he was no longer top analyst at his new company. If he brought his team with him/her, he was top analyst in new company.

Three key points:

  1. People can do just as well without the downside of narcissism on the Buddhist concept of self-compassion. Confidence impresses people, but doesn’t make you likeable
  2. Give people something they can really use. Product content that is valuable to readers
  3. Success is a two part thing:(1) knowing who you are & signature strengths and knowing what your intensifiers are; and (2) picking the right pawn – finding an environment that rewards your strengths and intensifiers

Last question:

Check out his book or blog.

  1. Book: https://www.amazon.com/Barking-Wrong-Tree-Surprising-Everything/dp/0062416049
  2. Blog: http://www.bakadesuyo.com/