Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review.
Her passion is to help others take control of their professional lives and make an impact on the world.
Listen in to learn more about marketing and timeless lessons about business success.
Politics to Marketing: Working with Robert Reich, Howard Dean, Timeless Business Success with Dorie Clark
Time stamped show notes:
[1:19] Grew up in a small town in North Carolina
[1:35] She entered college early (at 14). She went to grad school.
[1:51] Her first job was as a newspaper reporter. She got laid off 1 year into the job on Sept. 10th, 2001.
[2:22] She went into politics. The campaigns she worked on lost.
[2:29] She ran a non-profit and realized that she could run a business.
[2:43] Started her business 11 years ago. Had to re-conceptualize her business a few times.
[3:37 ] She had three proposals rejected before she could publish her first book.
[4:53] The non-profit she ran had a budget of $150k and 3 employees. She had to raise all the money. It was a very stressful job.
[8:25] Every entrepreneur asks: How do I differentiate from the competition?
[9:01] If you want to be recognized for your ideas, you have to share your ideas.
[11:10] People assume that networking has a transactional nature, but in reality, it is about making friends.
[14:49] If you burn people, they will remember and tell other people. If you want a long career in politics, it is very disadvantageous to earn a reputation as someone who doesn’t pay back favors or is always trying to maximize.
[18:28 Things that do and don’t translate from the political world to the marketing world
[23:59] Howard Dean ran for the DNC after failing to win President of the U.S.
Three key points:
- If you want to be recognized for your ideas, you have to share your ideas.
- People assume that networking has a transactional nature, but in reality, it is about making friends.
- If you want a long career in politics, it is very disadvantageous to earn a reputation as someone who doesn’t pay back favors or is always trying to maximize.
She wants to help people figure out the unwritten codes that are guiding business success so that more people will have access to it.
She was accepted to a program run by BMI, which trains the next generation of musical theater programs, to learn to write music.
How to contact her: