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Bacon Wrapped Marbles: Brad Costanzo Talks Marketing, Mission and Working with Jesse Itzler

Brad Costanzo is living proof that sometimes it just takes one door to open to change everything.

Whatever you want in life is just one connection away.

But if you're always holding back from giving, you can never receive.

Getting returns on your work is incredibly important, but sometimes the best return is the relationship and trust earned through not asking for something in return.

Giving from a place of abundance, giving first and giving often, not only increases our capacity to give, but also, paradoxically, our ability to receive.

Bacon Wrapped Marbles: Brad Costanzo Talks Marketing, Mission and Working with Jesse Itzler

Time stamped show notes:

[00:20] Introduction to Brad Costanzo

[1:37] What are entrepreneurs up against? Marketing trends

[2:13] Access and influence are hinges on the doors of opportunities.

[2:41] We live in a time that we have more access to information, resources, etc.

[5:44]  Lowest hanging fruit opportunities to get into today

[5:53] Messenger bots

[7:01] Marketing by trickery doesn’t work anymore

[8:01] Messenger bots replaced computers

[8:55] Clarity trumps creativiy

[9:03] 3 questions: Who are you? What can I do on your webpage? Why should I do it?

[9:42] Best marketers are the most empathetic people

[10:08] Magnified messaging

[11:39] “Entrepreneurs create before they consume and create more than they consume.”

[15:05] When people get their mind right everything falls into place

[15:26] Hustle works but has a limit. Flow works better over time.

[17:20] You can be successful doing things you’re good at but don’t love

[19:40] Wealth creation journey not A to B.

[20:58] “Access” is much deeper. What is access?

[21:33] You can own them [access: capital, ideas, etc.], rent them, borrow them.

[22:40] Economy is changing from owning economy to access-based economy

[24:27] Return on his podcast is access to influence not direct revenue

[29:47] To create relationships with “big people,” add value without expecting something in return.

[33:05] Anybody can be entrepreneurial

[37:13] Counterintuitive statements can make people interested

[39:25] Assemble a case for your probable success

[40:55] You need a delusion that you will make it, but you also need evidence

[41:53] Life tends to support people in balance

[42:47] Delusions of grandeur are not a plan. You need a plan to succeed.

[44:12] Why build a business when you can buy a business that’s already running?

[45:44] Creators and stars have the creativity/artist in them

[47:06] Best dealmakers in his opinion. Best mentors he’s had.

[49:37] A good dealmaker loves conflict

[57:37] How to contact Brad: [email protected]

Three key points:

  1. Access and influence are hinges on the doors of opportunities.
  2. To create relationships with “big people,” add value without expecting something in return.
  3. You need a delusion that you will make it, but you also need evidence.

Resources mentioned:

Wealth Dynamics – Roger Hamilton

Clarity.Fm – https://clarity.fm/

The Making of a Blockbuster – Wayne Huizenga book

Last question:

Looking for potential resources, people who are good operators, especially with marketing experience on e-commerce business. Looking for people who have access to business where the owner might be burned out (loss of resources, loss of words) so that he can potentially buy the business or become a consultant. Looking for a good project manager. Looking for marquee level speaking gigs for a client.