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Grow Your Reach by Giving: iLLvibe on How to Promote Music and Art for the Millenial Generation

Anthony “iLLvibe” Craparotta is a successful rap artist who's performed alongside big names like Chris Brown and Wiz Khalifa. By experiencing the ups-and-downs of the music industry, he's developed a unique philosophy on relationships and giving.

He doesn't agree with how our society defines “business”: exchanging of goods or services for the most valuable currency, normally money. Instead, he believes that relationships are the most valuable currency.

While your business and industry may be quite different from Anthony's, this podcast is full of useful marbles to add to your own bag.

Grow Your Reach by Giving: iLLvibe on How to Promote Music and Art for the Millenial Generation

Time stamped show notes:

[1:01] Introduction to Anthony (web entrepreneur, rapper, etc.)

[2:18] What drives him

[2:30] He’s committed to doing art for a living.

[3:50] His ultimate mission with rap–being a world class human (being profitable and helping others)

[5:40] Elevate Everyone–his initiative

[8:53] Be more, do more, take more, and the rest will take care of itself.

[9:01] Pay attention to where value comes from.

[16:04] Many people live in a “dog eat dog” world because they’re creating it.

[16:18] Love is the competitive advantage of our species.

[17:07] If you’re getting into something that has a low percentage of success, pursuing it in a positive way means even if you don’t get there, you will make more friends on the way up and have more fun on the way up.

[17:52] It’s not just about business. If you’re good to people and the business doesn’t work, then you have more currency out there from being a good person.

[22:08] Certain words have an inherent value to them.

[23:36] His accomplishments in the music industry, where he wants to go, and what has gotten him to where he is

[26:42] People whom he looks up to in his industry/space

[29:40] If you ask and you’re specific and try to add value to people, it can really open doors.

Three key points:

  1. Love is the competitive advantage of our species.
  2. If you’re getting into something that has a low percentage of success, pursuing it in a positive way means even if you don’t get there, you will make more friends on the way up and have more fun on the way up.
  3. It’s not just about business. If you’re good to people and the business doesn’t work, then you have more currency out there from being a good person.

Resources mentioned:

Elevate Everyone

Anti Gravity – his album @ http://illvibemusic.com/

Pledge Music

Last question:

How do they expose the idea to as many people as possible? He’s looking for any platform that he can give this idea that artists on their way up delay putting their music on paid platforms (iTunes, Spotify) and change the world. Use generosity to grow the number of views/listens. Buy my album and sell your thing that way too.

You can also pledge the money if you don’t think you can help him in above way: http://illvibemusic.com/

How to reach him on his social media accounts (Twitter, Instagram, Facebook): illvibe