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Make More Marbles

Time stamped show notes:

Teresa is a retired military veteran, who is now moving in to the world of real estate. She just got a permit to start listing on Airbnb. She's grateful to be able to own a house in Encinitas.

01:15 Challenge: How do I make sure I know how to work with the property management company? 

01:51 Challenge: I'm new to business, I've always worked for the government. I came tonight to soak up the business mojo. I'm afraid I'm going to lose more money than I make. 

02:16 Question: Are they paid on a percentage or flat rate? 

02:18 Percentage.

02:19 So they can't take more than you make, because they just get a piece of it.

02:28 But then they charge if anything breaks, or if they need an AC unit, etc. 

02:45 Challenge: Repairs are in the contract, but I have to pay for it. 

02:58 Challenge: Had a property in the Bay Area, but the property management company ripped me off. 

03:23 Suggestion: It sounds like you are scared of doing what's wrong.

03:29 Suggestion: Nothing you've described has happened. 

03:39 I'm using evidence of the past property management company. 

03:43 Question: Is your experience in Encinitas new?

03:53 Question: Have you looked into insurance policies?

03:56 I need to change policies, because mine won't cover Airbnb. Good reminder!

04:17 Suggestion: It's likely that something is going to go wrong, it's 100% possible that you'll be able to deal with it when it does. 

04:28 Suggestion: Living in constant fear of what *could* go wrong will make you crazy. 

04:41 Suggestion: Do you best, based on what you know, to mitigate the downside, and the upside tends to take care of itself. The key is not making the same mistake over and over again. No reason to beat yourself up over something you didn't know. 

05:14 Suggestion: Experience is the price of learning all the mistakes in a very narrow field. 

05:35 Suggestion: The first company may suck. You might have to get a new company. 

06:00 Suggestion: Stuff that used to throw me off for three days now is so easy it can happen three times a day. 

06:06 Jump in!

06:09 Suggestion: Trust that life is generally supportive. 

06:33 Suggestion: Sherlyn Jones will be at the Mastermind tomorrow night, her background is in real estate and strategic business. When it comes to the emotion, hold your index finger to harmonize your fear. But you've got to do it for a few minutes. When you pay attention to it, you'll notice it, and the emotion will dissipate, then the train of thought will change. 

07:36 Suggestion: Find or start a Meetup with other people who have Airbnb properties.

Three Key Points:

  1. Trust that life is generally supportive.
  2. It's likely that something is going to go wrong, it's 100% possible that you'll be able to deal with it when it does. 
  3. Experience is the price of learning all the mistakes in a very narrow field. 

Time stamped show notes:

Dave is a healing practitioner. He's new to the area. He's grateful that his daughter is coming to visit.

01:04 Challenge: Building up clientele. Just hired a marketing company to build a website and manage a Facebook page, I'm getting views and likes, but there's not enough traction to get clients. How do you convert digital exposure to clientele?

01:40 Question: You're talking about cold leads from Facebook?

01:45 The posts are on Facebook. There's no call to action. I'm wide open to suggestions. The digital world is foreign to me. 

02:07 Question: Is it a physical practice?

02:10 Yes. And it can be remote.

02:14 Question: So you are receiving some attention, but it's just not working, online?

02:19 I'm getting attention; it just launched. I understand that I need to give it time.

02:27 Question: I have similar problems that I'm working through. Are people calling you? 

02:34 Not from the marketing.

02:34 Question: Emails, anything? 

02:35 Nothing. 

02:39 Question: Do you have a lead-magnet? A give-away? 

02:42 No. 

02:48 Suggestion: Brainstorm a give-way right now, that would entice people to follow up. 

02:56 Self-help consultations. I do acupressure. I can make recommendations based on specific symptoms. Or a scan for the Nesshelp?03:24 part of my practice; body-energy scan. 

03:38 Question: What's your uptake rate? Do you know?

03:39 No, I've added that more recently. There's not enough history yet. 

03:54 Question: How are you funneling people? 

03:57 Just onto a page.

04:00 Suggestion: I'd recommend a Facebook group, then they have more opportunities to connect. 

04:19 Suggestion: There's a difference between being an iconic leader and having a group that you're selling things to, and attracting the right clients to heal. Both are valuable, but there's a difference. Clarify which one you want. 

Three Key Points:

  1. here's a difference between being an iconic leader and having a group that you're selling things to, and attracting the right clients to heal. Both are valuable, but there's a difference. Clarify which one you want. 
  2. Brainstorm a give-way right now, that would entice people to follow up. 
  3. Facebook groups offer more opportunities to connect than Facebook pages.


Time stamped show notes:

Kylie is the creator of Juicy Transformations. She helps creatives augment their own power. She's celebrating playtime at the beach.

01:13 Wants to move faster on filling her retreat. 

01:26 1 on 1 clients might be different than retreat clients. 

01:50 Retreat clients are more up and coming, 1 on 1 clients more secure in their position.

01:56 Challenge: Language/branding

02:19 Question: 10 second review?

02:25 Release the Resistance: transformational bodywork. “Transforms a fuckton of trauma very quickly.” Combine innocence of youth with the wisdom of age. 

02:48 Question: Where, when, and how much?

02:54 Last weekend in June, in Idlewild, 4 days, $4,000. Comes with micronutrient technology and also 8-week online course afterwards. 

03:13 Question: What objections are you hearing?

03:16 The date – just changed to hopefully accommodate a bigger crowd. Money, a little, but most people say they'll get over it. 

03:45 Biggest objection is “The one more thing.”

04:02 Question: What's your funnel process? Is there an application? 

04:12 Application then 90 minute to 2 hour call.

04:29 Question: Do you have any video or webinars leading up to the retreat to suss out the pain? 

05:11 Idea: Make the price of the pain worse than the price of the time/cost of the retreat.

05:19 Idea: Sidewalk, slow lane, fast lane.  The key is education. Target the problem-aware and the solution-aware.

06:00 Idea: Intent-based branding. Facebook Live –> Squeeze Page –> Application Process

06:49 Idea: Invest in a coach to help up the tech-side game – webinars, etc. 

07:00 Idea: “Let go of your resistance, let go of your overwhelm.” 

07:34 Question: Do you have testimonials? 

–> Video is more powerful

08:05 Idea: Leverage LinkedIn

08:47 Idea: Change name or add a positive name. “I would never pay money to release resistance.” New names?

Three Key Points:

  1. Objections are great fodder for marketing
  2. Pay attention to language
  3. Use the sidewalk, slow lane, fast lane technique to target your audience. 

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Get me on a stage

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Focus on the Queen

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